ACCESSORIES BRAND ANDRAAB TO SHOWCASE AT THE NOLCHA SHOWS FASHION MEDIA LOUNGE FOR FALL/WINTER 2017

January 23, 2017

Independent accessories brand Andraab

Independent accessories brand Andraab

 

Independent accessories brand Andraab will showcase their Fall/Winter 2017 collection during New York Fashion Week at the Nolcha Shows Fashion Media Lounge, taking place on February 15th 2017, at the Bryant Park Hotel.

 

The Nolcha Shows, held during New York Fashion Week and now its in ninth year, is one of the city’s leading platforms for global independent fashion designers.

 

Andraab is a luxury textile company that specializes in handcrafted scarves and home accessories, including wall hangings, bedspreads and throws. The exquisite embroidery and artisanal craftsmanship call to traditional weaving methods that are over six centuries old, while also lending to contemporary and modern style. The cashmere is indigenously sourced from the state of Jammu and Kashmir, India.

 

In 1996, the Andrabi brothers envisioned to re-interpret the classic Kashmiri textile designs, while preserving the traditional techniques. The first retail store opening in 2002 was in New Delhi. After establishing a solid brand in India with seven retail locations, they decided to launch Andraab in the US.

 

Muzakir Andrabi, Co-Founder, Andraab shares; “We are so excited to collaborate with the Nolcha Shows and to participate in the Fashion Media Lounge. This is an incredible opportunity to showcase Andraab to the fashion community in the US. We are looking forward to presenting the product to industry professionals, who can help propel the brand forward.”

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Independent accessories brand Andraab

 

Designers presenting their Fall/Winter 2017 collections alongside Andraab include James Carletons, EL VOYAGE, CoFi Leathers and Wren & Roch.

 

Kerry Bannigan, Co-Founder, Nolcha Shows comments; “Andraab has excellent talent to unveil to the USA market and we are excited to support them as they debut their Fall/Winter 2017 collection during the Nolcha Shows Fashion Media Lounge.”

 

For more information on Andraab visit: http://nolchashows.com/lounge-designers/andraab/

 


ABOUT NOLCHA SHOWS

The Nolcha Shows, co-founded by Kerry Bannigan and Arthur Mandel, are a leading award-winning event held during New York Fashion Week. Over the past eight years the Nolcha Shows have become established as a platform for discovery; promoting cutting edge innovative fashion designers. The Nolcha Shows have built an acclaimed reputation as a hot incubator of fashion design talent and are officially listed by the New York City Economic Development Corporation; offering a range of cost effective options to increase designers recognition and develop their businesses. The successful showcase consistently receives positive media coverage including features in ADWEEK, Glamour, Cosmopolitan, INC, US WEEKLY, Lucky, NBC, MTV and Forbes; and has been supported by brands including Citibank, Coca-Cola, Rusk, Otterbox, Vitamin Water, American Airlines, Don Q Rums and Landrover.

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