Bela Criacao


Designer Name:
Felicia Persuad

Label Name:
Bela Criacao

Website:
http://belacriacao.com

I’m beyond excited to be a part of such a dynamic group of talent for the spring collections at Nolcha.  My travels between my home in South America and New York City truly served as a major source of inspiration this season, so I’m thrilled to be bringing the sea & sunshine to the runways of New York Fashion Week.”

Background

I am half West Indian and half Brazilian.  I was born and raised in Guyana, South America.  As a young girl, I watched my mother own and operate a textile company. At that point of my life I realized how strong my love was for the fashion world and it is amazing to see a simple sketch come to life.  At the age of 20, I migrated to the US and started working in the Real Estate industry. At the age of 24, I opened my first company, which is a title insurance company named Empire Land Services. This business became successful but I felt that I was still missing something in my life, and I realized that I was suppressing my burning desire for what I love most “Fashion.”  I am at the right point of my life with my two boys being old enough to take care of themselves. I’ve decided to move forward with creating the Bela Criacao fashion line.

Vision

As a designer, my main focus is on the beauty of a woman’s body. I have a strong belief in creating that unique fit that will accentuate the beauty and curves of every woman. I would like for women who wear my collection to feel confident, sexy and sophisticated about themselves.

Signature style

A collection of staples designed to seamlessly fit into a woman’s wardrobe and take her from day to night.  Not to be forgotten, Felicia’s signature prints inspired by the colors and textures of the Brazilian rainforest are also a collection mainstay.

Influence

For Spring 2014 Bela Criacao is inspired by the sights, sounds and culture of South America coupled with a love for the pace and intensity of the modern woman’s lifestyle.

Brand philosophy

Bela Criacao is a “go-to” collection for the woman not afraid to indulge in fashion among the demands of her daily life.

Making it happen

The ultimate challenge that I have faced while creating this brand is not listening to my inner-self.  During the process of creating this collection, there have been unforeseen challenges that I had to overcome. What I have learnt is to do your research to the fullest before making any financial or sourcing decisions.

Celebrity crush

Jenifer Lopez, Mark Harmon and Gwyneth Paltrow

What does New York City mean to you?

New York City is the fashion capital of the world.  It inspires and influences my fashion thoughts and ideas because New York City is, culture, fashion, colors, and fabric.  There is nowhere better than New York City to design, create, and make your dream into a reality. New York City gives you that and more.