Hailed by The New York Times as “a furnace of earthy sensuality”, Sonia Olla was born and raised in Barcelona when she earned a degree in Spanish Dance and Flamenco at the famous “Instituto de Teatro y Danza” in Barcelona. As a bailaora (dancer), choreographer and director, Ms. Olla has toured the world, and has performed at venues such as Carnegie Hall, Lincoln Center and the Kennedy Center, among many. Along with her own shows, Ms. Olla choreographs for stars such as Madonna (Rebel Heart Tour) and Ricky Martin (Flamenco choreographer for Lola Lola in All In!) Ms. Olla now explores the art form of fashion to express the passion and strength she exhibits when she dances. Growing up among artisans, which include close family members, she saw first hand the rich culture and beauty brought to life by traditional Spanish crafts. She now combines these elements to create a luxurious, yet distinctly modern take on femininity and style.
WHEN WAS YOUR BRAND FOUNDED?
The idea was formed into 2016, and production began in 2017.
WHAT IS YOUR INSPIRATION FOR THIS SEASON’S COLLECTION?
The Essence of our label comes from Flamenco. Flamenco in its full entirety, with all its facets: the return to its roots, its artistry. From meticulous embroidery, floral applique to hand-crocheted elements, each piece from the collection is a work of art.
WHAT MATERIALS ARE USED IN THIS SEASON’S COLLECTION?
Comfort is something that the brand is very aware of, which is why the silhouettes are designed for women who move freely, caring only to enjoy and transmit their essence to the world. The fabrics used are silk crepe, wool/silk gabardine, cotton poplin and neoprene. The cotton poplin has a 2% spandex to provide comfort and mobility, and we use a silk blend in our shawls. The focus is on a Spain of yesteryear, and we chose fabrics that allow us to balance the ideas of fluidity and elegance without losing that modern sensibility and air. The colors used are white, navy blue, black, red and gold details, representative colors in the world of flamenco and the Spanish essence.
WHERE ARE YOUR GARMENTS MANUFACTURED?
Sourcing and manufacturing in Spain: Our collection is designed and sourced in Spain. We find our source materials from the luxury fabrics produced there, and we embellish them with one-of-a-kind pieces, artisan-made.
WHERE ARE YOU BASED?
Madrid and New York City
WHAT MAKES YOUR COLLECTION UNIQUE?
By SONIA OLLA is the perfect combination of quality, design and innovation: three pillars fundamental to our work, and what we think sets us apart from the rest. Our quality is something that our clients may always count on; from our source materials to the finishing on each garment, we display our commitment to the highest standards of quality and craftsmanship available. Our manufacturers and crafts people put heart and soul into their work. We treat them with the respect and care they deserve. We think this can be seen in our clothing: we are not just making clothes, we are part of the constant cycle of creation.
WHAT STATEMENT IS YOUR BRAND TRYING TO MAKE?
We are inspired by the women we dress: she who is the center of her own universe, mixing her culture, strength, and sensuality; defying all the stereotypes of frailty & weakness – instead providing security, candor, & a strong character to confront life.