The Vanity Project


Designer Name:
Omri Bojko and Jason Sochol

Label Name:
The Vanity Project

Website:
http://www.tvpmarket.com

“We’re thrilled to be back at Nolcha for a second season. We think it’s an awesome platform to showcase our work. We have some great things in store for this season’s show and can’t wait to be back on the runway.”

Background

Omri and Jason met at Northwestern University. After Jason’s mother was diagnosed with breast cancer, both he and Omri started helping out at events for several Chicago non-profits. They noticed that many organizations had ugly, uncomfortable t-shirts. T-shirts are a crucial advocacy tool for non-profits, and when done right, they create conversations that spread awareness for the cause. TVP has since partnered with over 30 non-profits to help them create gear that people actually want to wear.

Vision

TVP creates stylish and sustainable apparel that doesn’t skimp on quality or comfort.  For Nolcha, we will be continuing our eco-friendly line featuring unique materials that will significantly reduce our carbon footprint. We’re also planning to expand our line beyond t-shirts without losing our commitment to creating clothing with purpose. Fashion is a powerful way to help non-profits become culturally relevant and resonate with a larger audience. We want people to think about what they wear rather than buy what’s handed to them by the large chain stores.

Signature Style

Understated designs, comfortable fabrics, and superior fit. Meaningful logo designs on clothes that you actually want to wear. For this season, we’ll be breaking out some new designs with even more impact.

Influence

We got sick of graphic t-shirts that don’t mean anything. You can’t walk down the street without seeing someone wearing a shirt sporting a logo like “Varsity Hockey 1965″ or “Where’s the Beef”. We weren’t even alive in 1965, and can only guess that the beef is in the fridge. We know that graphic T’s are the uniform of our generation –  we’re just trying engage people around their purchasing habits while providing them with an alternative that looks awesome.

Brand philosophy

#WearReal — We think a t-shirt can be a billboard for good. Your clothes show off who you are, so show others what you stand for. #WearReal is a lifestyle for those who wear their values on their sleeve (sometimes literally).

Making it happen

People don’t usually associate charities and non-profits with style. In order to highlight this connection, we knew we had to start with some awesome designs that really popped. After people realize that our designs are based on non-profit logos, they get even more excited because they are now contributing to a greater cause while also looking good. That said, one of the most challenging parts of starting TVP was quitting our cushy jobs in finance to start something from scratch that has more meaning!

Celebrity crush

All things Olivia…..Wilde and Munn.

What does New York City mean to you?

New York City is a no-brainer. It’s where the action is. NYC is the home of the most influential creative community. It’s the perfect place to set up shop and connect the creative class and the socially conscious.