Gina La Morte is a Celebrity Fashion Stylist turned Fashion Activist who wanted to use her fashion experience for good by helping women and children get saved and transformed out of the human trafficking trade. Known for her design esthetic of modern bohemianism La Morte’s history in creating a socially conscious fashionable lifestyle for the modern woman began in 2008 when she was founder and Editor in Chief of Boho magazine. Boho was an Aveda award-winning publication that was founded on the principles of staying stylish while still living a sustainable and socially conscious life. La Morte’s experience as a Celebrity Stylist for magazines like People Stylewatch and retailers like Nordstrom have always supported her vision of fusing fashion and philanthropy. Her first fashion collection, TRADE by Gina La Morte is a continuation of that socially conscious story of combining her passion for giving back with her love of styling that can translate into what real woman want; to make a difference in the world and remain stylish while doing it.
WHEN WAS YOUR BRAND FOUNDED?
WHAT IS YOUR INSPIRATION FOR THIS SEASON’S COLLECTION?
Transformation. Deconstructed Luxury. Beautifully broken things.
WHAT MATERIALS ARE USED IN THIS SEASON’S COLLECTION
Vegetable tanned Italian leathers. Hand dyed Italian suede. Recycled handdyed silk Sari’s from India that are repurposed by women coming out of domestic violence shelters. One of a kind vintage, hand beaded, fringed and repurposed trims made from discarded materials. Organic cotton and silk.
WHERE IS YOUR MATERIAL SOURCED AND YOUR GARMENTS MANUFACTURED?
Our materials are a mix of local and global. Our leather is from Italy. Our fabrics from USA. Our trims are handmade from repurposed from discarded resources and from repurposed sari’s from India. Our collection is created and sewn in the USA by a creative collective both in NY and NJ.
WHERE ARE YOU BASED?
WHERE DOES YOUR BRAND RETAIL?
Julian Gold, Texas. Free Love. On our website TradebyGinaLaMorte.com (we just launched)
WHAT MAKES YOUR COLLECTION UNIQUE?
Our design esthetic of beautifully broken deconstructed luxury is symbolic to the picture of the transformation and restoration process of victims of human trafficking that our collection supports. Our signature “Monarch and Cocoon” shapes are a modern interpretation of a butterfly and a cocoon that celebrates and redeems a woman’s femininity. All of the materials used in our design directly reflect that story. Our use of one-of-a-kind trims and bead work that may have otherwise been discarded now creates something rare and luxurious. Our leathers are purposely selected to reflect the beautiful, uneven layers of vegetable dyed color and texture, so each bag’s distinctions celebrate it’s natural beauty rather than coated and covered up. Every style bag is it’s own reflection of the beautifully broken story of the transformation process that we like to tell. Both our materials and the process of creating our collection mimic the story of a collective women’s journey from captivity to freedom.
WHAT STATEMENT IS YOUR BRAND TRYING TO MAKE?
We believe we find beauty in broken things that may otherwise may have been viewed as unusable and discarded, however, just like the women and children we are trying to help; people and materials that may be otherwise viewed as not having value, when repurposed can actually become restored and luxurious. We believe there is beauty in the brokeness and we are here to celebrate that in our design and company culture.