w.REFLEX


Designer Name:
Kris Wu

Label Name:
W.Reflex

Website:

BACKGROUND

W.Reflex, founded in Shanghai 2016, design integrated the minimalist styles of exquisite profiles and western style of natural relaxation. Meanwhile, the founder Kris Wu based, on his life style, input more concept to this brand through more story-telling, raw materials and more Asian friendly cutting, from inside to outside, to show a man’s style and true self-attitude to a quality life experience.

 

WHEN WAS YOUR BRAND FOUNDED?

2016

 

WHAT IS YOUR INSPIRATION FOR THIS SEASON’S COLLECTION?

Inspired by the deep heart of adulthood to recall their childhood innocent age, free graffiti, native ribbon, ice-cream color constitutes the main tone of this season design.

 

WHAT MATERIALS ARE USED IN THIS SEASON’S COLLECTION?

Cotton, linen, and leather.

 

WHERE ARE YOUR MATERIALS SOURCED AND YOUR GARMENTS MANUFACTURED?

Shanghai

 

WHERE DOES YOUR LINE CURRENTLY RETAIL?

Shopping mall and online channels ( VIP/TB/JD)

 

WHAT STATEMENT IS YOUR BRAND TRYING TO MAKE?

The 1st collection was inspired by New York loft culture, while the brand adhere to the realism, simple and unexaggerated design, matching the traditional styles of New Yorkers.  This encouraged W.Reflex to chose New York Fashion Week, as the first top for this brand to go worldwide.