Fogo de Chão Announces Sponsorship of Nolcha Fashion Week: New York

February 5, 2015

Fogo De Chao

Fogo de Chão Brazilian Steakhouse is proud to announce its role as the official restaurant sponsor of Nolcha Fashion Week: New York. Nolcha will showcase Fall/Winter 2015 season designs February 11-15 at Pier 59 Studios.

Continuing in their seventh consecutive year, and held during New York Fashion Week, Nolcha is one of the city’s leading platforms for global independent fashion designers. This season Katty Xiomara returns with a runway showcase of her RE-evolution collection. Additional shows include the “Ones to Watch” collective featuring emerging brands Charles & Ron, Yvette Hass, Haute Athletics, and Mitsouly, and an evening show which features established international brands such as Prieston, Ann Himsel and Danny Nguyen Couture.


Nolcha Fashion Week will kick off with a celebratory opening night dinner at Fogo de Chão on Wednesday, February 11 where guests will enjoy an authentic Brazilian culinary experience and musical performances by rising stars Ophelia Cache and Tyler Dumont. On Thursday, February 12, Fogo will host the Fashion and Media Preview Lounge during which NFL players Rashad Jennings, Walter Thurmond III and Rodney Mcleod will model designs by Schuyler 4, a collective of the menswear brands Alberto, Carl Gross, Codice and Haupt. Fogo will cap off the week by serving signature cocktails during the runway shows on Sunday, February 15.

“We are incredibly excited about our participation in Nolcha Fashion Week,” said Fogo de Chão Director of Marketing Andy Feldmann. “The Fogo brand began in Brazil and our partnership with Nolcha allows us to celebrate our rich heritage, merging cultures of fashion and cuisine. Fashion Week is one of the most exhilarating times of the year in New York, and we look forward to introducing New Yorkers and fashion lovers to the tastes and flavors of Southern Brazil.”

Coinciding with Nolcha Fashion Week festivities, Fogo de Chão will welcome guests over Valentine’s Day weekend to enjoy an elegant meal with loved ones. As a special thank you, guests who dine Friday, February 13 through Sunday, February 15 will receive a Valentine’s Card, good for a complimentary lunch or dinner towards their next visit*. Reservations are recommended and can be made at fogodechao.com/valentinesday.

The complete experience at Fogo de Chão Brazilian Steakhouse features an extensive variety of delectable, fire-roasted meats that are specially carved by gaucho chefs to each guest’s preference. Diners can enjoy selections such as the house specialty picanha sirloin, filet mignon, ribeye, lamb chops, center cut bone-in pork chop, and chicken wrapped in bacon, to name a few. Additionally, Fogo offers a colorful gourmet Market Table with an abundance of fresh and seasonal choices. Southern Brazilian side dishes such as pão de queijo (warm gluten-free cheese bread), crispy hot polenta, and caramelized bananas are served family style. A tempting dessert menu, creative and classic cocktails, and an award-winning wine list complement the dining experience. Lighter options include newly-introduced seafood selections and the gourmet Market Table only option.

About Fogo de Chão

Fogo de Chão® Churrascaria – Brazilian Steakhouse was founded in 1979 in Porto Alegre, Brazil and expanded into the U.S. in 1997. There are currently 34 locations throughout Brazil and the United States, with the recent openings in San Jose, Portland, Downtown Los Angeles and the Jardins neighborhood of São Paulo. Future openings are scheduled in San Juan, Puerto Rico for February 9 and Mexico City for later this winter.

www.fogo.com | Facebook.com/fogorestaurants | @fogorestaurants #fogodechao

Check out “The Gaucho Way”, a documentary-style video that is shot through the eyes of real Fogo de Chão Brazilian gauchos and explores the restaurant’s deep cultural roots in Southern Brazil (http://bit.ly/1jMHAtm).

 About Nolcha Fashion Week: New York

Nolcha Fashion Week is a leading award winning event for independent fashion designers to showcase their collections to a global audience of press, retailers, stylists and industry influencers. Continuing into the seventh year, Nolcha Fashion Week has established itself as a platform of discovery promoting innovative fashion designers through individual and collective runway shows and exhibition during New York Fashion Week. The event is an officially recognized New York Fashion Week platform by New York City Economic Development Corporation; offering a range of cost effective options to increase designers recognition and develop their business. The successful showcase consistently receives positive media coverage which has included: Forbes, Bravo TV, WWD, BBC, NBC, MTV, Cosmopolitan, Glamour, Lucky, Financial Times, and many others.

www.nolchafashionweek.com | facebook.com/nolcha | @nolchafashionwk #nolcha

 

Media Contacts:

For Fogo de Chão®

Katie Long

Levenson Public Relations

214.932.6088, klong@levensongroup.com


For Nolcha Fashion Week

Alyson Roy

AMP3 Public Relations

646.827.9594, nolcha@AMP3pr.com

*One complimentary card per couple while supplies last. Some restrictions apply. Valid for one complimentary lunch or dinner at any U.S. Fogo de Chão location. The Fogo de Chão Valentine’s Day Promotional Item Card is not a gift card. See card for more details.