Gardein Sponsors Nolcha Fashion Week: New York February 2014

February 4, 2014

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Garden Protein International Inc.—the makers of gardein, the award-winning, fastest growing, meatless brand offering a variety of delicious and versatile foods—is proud to support independent fashion design through sponsorship of February’s Fall/Winter 2014 Nolcha Fashion Week: New York which runs February 10th-13th, 2014.

Gardein’s mouthwatering line-up of plant-based protein delivers real meat taste, texture and nutrition.  A good for you and good for the planet option, gardein products are made from non-GMO soy and wheat, ancient grains and veggies.

“Looking good and feeling good has never tasted better.” said Russell Barnett, Vice President of Marketing at Gardein. “Gardein is excited to serve up great tasting, meatless food for ‘fashionistas’ around the world.”

Gardein will be on-site cooking tasty, meatless bites for the fashion week team, select editors, celebrities and models.

Arthur Mandel, Nolcha Fashion Week Co-Founder comments: “We look forward to providing the fashion industry with healthy food options throughout their fast paced schedules. Fashion Week is a hectic time for them and Gardein is giving them the energy and nutrients to keep going during this key time.”

This season’s events will run February 10th-13th, 2014, including individual and collective runway presentations, an exclusive bloggers brunch, fashion lounge, networking events and an official fashion week closing party.

For more information, visit: www.nolchafashionweek.com. For any press related inquiries, please contact Alyson Roy of AMP3 Public Relations via 646.827.9594 or nolcha@AMP3pr.com.

About Nolcha Fashion Week: New York

Nolcha Fashion Week is a leading award winning event for independent fashion designers to showcase their collections to a global audience of press, retailers, stylists and industry influencers. Over the past six years Nolcha Fashion Week has established itself as a platform of discovery promoting innovative fashion designers through runway shows and exhibition during New York Fashion Week. The event is an officially recognized New York Fashion Week platform by New York City Economic Development Corporation; offering a range of cost effective options to increase designers recognition and develop their business.  The successful showcase consistently receives positive media coverage which has included: Forbes, Bravo TV, WWD, BBC, NBC, MTV, Cosmopolitan, Glamour, Lucky, Financial Times, and many others.

www.nolchafashionweek.com | facebook.com/nolcha | @nolchafashionwk #nolcha

About gardein™:

Gardein (garden + protein) is a plant-based protein brand offering a variety of delicious, convenient and versatile foods. Gardein tastes good, is good for you, and good for the planet. The fastest growing brand within the category, gardein creates mouthwatering center-of-plate foods people love that deliver real meat taste, texture and nutrition—with no cholesterol and less fat and calories than traditional proteins. Are you a skeptic? Try it. Gardein turns doubters into droolers everyday with innovative products made from non-GMO soy and wheat, ancient grains and veggies. Gluten-free options are also available in gardein’s vast product portfolio.  Gardein is available at over 20,000 retail locations as well as in many restaurants, colleges, universities and other venues across North America.

www.gardein.com | facebook.com/gardein | @gardein

Nolcha Fashion Week: New York, founded by Kerry Bannigan and Arthur Mandel, is a leading award winning event held during New York Fashion Week hosting independent fashion designer runway shows.