Just In Case by Yu-Ying,Chou Return to the Nolcha Shows for Fall/Winter 2017

February 6, 2017

 

Just in Case Spring/Summer 2017 on the Nolcha Shows Runway

Just in Case Spring/Summer 2017 on the Nolcha Shows Runway

 

Yu-Ying,Chou, Taiwan’s most rebellious designer, presented his label Just In Case’s “PUNK THE EMPIRE” theme last year at the Nolcha Shows, displaying pieces that incorporated three-dimensional religious embroidery and silk satin damask among other traditional Oriental handcrafted elements, combined with Western punk street-style, garnering major attention during the New York Fashion Week, which won him the title of “most appealing new star among Taiwanese fashion labels” among international media outlets. This February 13th, Just In Case will again take New York by storm!

 


Just In Case, traditionally defined as a high-end street-style/rebellious trend brand, this year has collaborated with Taiwanese leading suit label Carnival, Yu-Ying,Chou will inject refined, classic, high-quality undertones to this traditional label to showcase avant-garde unique character!

 

Just in Case Spring/Summer 2017 on the Nolcha Shows Runway

Just in Case Spring/Summer 2017 on the Nolcha Shows Runway

 

The menswear suits by Just In Case are already popular among celebrities and stylists, Taiwanese celebrities Jam Hsiao, JJ Lin, Kenji Wu and Mickey Huang among others often wear Just In Case suits at large-scale award ceremonies and performances to express their unique stylish taste. This design collaboration with Carnival was inspired by Taiwanese creative ink calligraphy artist Tong Yang-tze’s Silent Movement calligraphy work, incorporating the strong lines of Western menswear, many suit collar types, hand-sewn details all created according to the most proper creative processes, using structural methods to twist and present modern, crisp outlines.

 

Carnival by Just in Case will bring New York Fashion Week by storm with its F/W 2017 release of “SILENT MOVEMENT”, inspired by calligraphy master Tong Yang-tze’s From Ink to Apparel released in collaboration with Yu-Ying,Chou for the first-time in 2016, in this exhibition Chou used the five changing ink characteristics of dry, wet, pale, charred and thick as basis for his style creations, utilizing only black, white and red in his designs, symbolizing the ink, paper and seal in calligraphy, this new release is a further extension of From Ink to Apparel, putting all effort into promoting Chinese calligraphy on the international platform, allowing calligraphy not only to be an ethnic expression, but also that the outlines and silhouettes may be widely discussed and broadly applied in modern art.


 

ABOUT NOLCHA SHOWS

The Nolcha Shows, co-founded by Kerry Bannigan and Arthur Mandel, are a leading award-winning event held during New York Fashion Week. Over the past eight years the Nolcha Shows have become established as a platform for discovery; promoting cutting edge innovative fashion designers. The Nolcha Shows have built an acclaimed reputation as a hot incubator of fashion design talent and are officially listed by the New York City Economic Development Corporation; offering a range of cost effective options to increase designers recognition and develop their businesses. The successful showcase consistently receives positive media coverage including features in ADWEEK, Glamour, Cosmopolitan, INC, US WEEKLY, Lucky, NBC, MTV and Forbes; and has been supported by brands including Citibank, Coca-Cola, Rusk, Otterbox, Vitamin Water, American Airlines, Don Q Rums and Landrover.

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