ANDRAAB


Designer Name:
Muzakir Andrabi

Label Name:
Andraab

Website:
http://andraab.com

“We are so excited to collaborate with the Nolcha Shows and participate in the Fashion Media Lounge. This is an incredible opportunity to showcase Andraab to the fashion community in the US. We are looking forward to presenting the product to industry professionals, who can help propel the brand forward.”

 

BACKGROUND

In 1996, the Andrabi brothers envisioned to re-interpret the classic Kashmiri textile designs, while preserving the traditional techniques. The first retail store opening in 2002 was in New Delhi. After establishing a solid brand in India with seven retail locations, they decided to launch Andraab in the US.

 

VISION

Create an aspirational brand that is accessible to the discerning clientele.

 
SIGNATURE STYLE

Timeless, understated elegance.

 

INFLUENCE

Growing up in Kashmir, we were surrounded by a rich tradition of arts and culture. We peered through windows and watched carpet weavers, embroiderers and seamstresses, as they intensely worked on their craft. The precision of the artistry was proof of their immense workmanship and pride.

 

BRAND PHILOSOPHY

Andraab is a celebration of culture, beauty and master craftsmanship.