Dharma Eyewear


Designer Name:
Dhruv Jagasia

Label Name:
Dharma Eyewear Company

Website:
http://www.dharmaco.com/

“We are excited to align with Nolcha Fashion Week. Nolcha is the perfect place to showcase our brand to the industry, as the shows are known to be a springboard for emerging NYC designers.”

 

Background
We were born and raised in glasses. While exploring factories as children, the eyewear industry became second-nature to us. We have a passion for helping style-savvy, culturally-inclined people express themselves through eyewear.

 

Vision
Our mission is to make meaningful social impact. We want children to see chalkboards, farmers to see seeds, and change-makers to see a difference.

 

Signature style
A hybrid of vintage, cultural and other-worldly inspirations.

 

Influence
Gandhi, John Lennon, Hinduism, Buddhism, Christianity, Islam, Earth.

 

Brand philosophy
Our major Dharma [responsibility]: Provide beautiful, high-quality eyewear to those who can afford it, and vision care to those who cannot.

 

Making it happen
At music festivals, in recording and yoga studios, on the face of writers, curators, models and Johnny Depp (we hope)!

 

Fun Fact
We’ve been in movies!

 

What does New York City mean to you?
Everything, too much and not enough.