I AM I


Designer Name:
Ami Doshi Shah

Label Name:
I AM I

Website:
http://amidoshishah.com

“I am extremely honoured to have the opportunity to present at the Nolcha Shows, which continues to be an exceptional platform for emerging designers from around the world.”

 

BACKGROUND

Kenyan born, Ami Doshi Shah has a BA (Hon) in jewellery and silversmithing from the Birmingham School of Jewellery in the UK where she completed her degree in 2001. After over a decade in the advertising world, Ami returned to her creative roots in 2014 and established the eponymous label, I AM I, after success at FAFA Insight 2014 and Berlin-based design competition, African Designers for Tomorrow, where she won the accessories category.

 

VISION

The labels vision is to create sculptural adornment that blurs the lines between art and jewellery. It is imperative that pieces tell their own story even when they aren’t juxtaposed with the human form.

 

SIGNATURE STYLE

Minimal, geometrical forms contrasted with texture, colour and unexpected detailing.

 

INFLUENCE

The labels aesthetic is strongly influenced by design icons and artists from Walter Gropius and Arne Jacobsen to Wangechi Mutu and El Anatsui.

 

BRAND PHILOSOPHY

I AM I aims to create artisinal jewellery that is design conscious, whimsical and statement, incorporating materials sourced in Kenya with a contemporary edge.

 

IF YOU COULD DRESS ANY CELEBRITY WHO WOULD IT BE AND WHY?

I’m not a big believer of celebrity, but there are many men and women that inspire me everyday from Brooklyn-based Kenyan artist, Wangechi Mutu to Consuelo Castiglioni, the designer behind Marni, to name a few. People with a very strong sense of aesthetic and personal style who are doing things that shape contemporary art, culture and design are people I would love to wear my pieces.