MAFI


Designer Name:
Mahlet Afework

Label Name:
MAFI

Website:
http://www.mafimafi.com

BACKGROUND: 

Mafi is a renowned fashion designer based in Addis Ababa, Ethiopia. She started her career at 16 as a model and musician, while simultaneously studying nursing. She left school and quit modeling to follow her passion and become a professional fashion designer. Mafi has since gained critical acclaim for her cutting-edge designs; winning the 2012 Origin Africa’s design award, showcasing her work at African Fashion Week New York 2012, and winning the 2010 Designer of the Year award from Alliance Ethio-Française at European Fashion Day in Addis Ababa, Ethiopia.

 

VISION: 

To create contemporary high fashion clothing and accessories African brand for global women that has an ethical soul and provides sustainable solutions for local artisans.

 

SIGNATURE STYLE: 

Handmade, cotton, geometric patterns, strip, comfort, chic, that combines both exotic and sporty style.

 

BRAND PHILOSOPHY:

Modern high fashion clothing and accessories brand that has traditional soul, ethically made and create a collection that has different separates which can give a woman a choice to mix and match and create her own personal style.

 

IF YOU COULD DRESS ANY CELEBRITY WHO WOULD IT BE AND WHY?

Rihanna, she is a talented, strong woman, influential, fashion icon and a role model.