OYSBY, Own Your Style, Be Yourself, is an avant-garde luxury footwear and handbag brand designed by Nigerian Dolapo Otunia. Founded in 2014, OYSBY London brings something fresh to the marketplace with creative designs that embody innate eccentricity and redefined edginess. Manufactured in artisanal factories using the finest materials and exceptional craftsmanship, OYSBY’s collection combines luxury and a unique design aesthetic, encouraging women to embrace who they are.
To create stand-out, yet commercial premium footwear for the fun, fearless female by recreating classic silhouettes and inventing new footwear classes that have staying power.
Classic with a modernist twist. I love to take fashion silhouettes that have staying power and give them a totally modern element. My Decolette pump has gotten quite a bit of attention for the simple beautiful lines of the upper and a totally new take on the stiletto heel. This style has been seen on celebrities including Carrie underwood, and the girls of 5th Harmony.
I have travelled and lived in quite a few countries so I’m influenced not only by my Nigerian background with our love for colours but also by my new home, Britain, which, backed with over 2000 years of history, happens to be an amazing hub for inspiration for creatives.
Fashion for the fun, fearless female. Our core values are individuality, fun and innovation.
IF YOU COULD DRESS ANY CELEBRITY WHO WOULD IT BE AND WHY?
I would say Rihanna, or perhaps, Emma Stone. I think these two women embody the brand message. They are both fun, fearless and feminine. I also love their personal styles and even though they are 2 very different people, it goes on to show that the OYSBY woman really can’t be put in a box.