New York based handbag brand Riley Versa to showcase at the Nolcha Shows Fashion Media Lounge

August 4, 2016

Riley Versa Press Release Image

New York based independent handbag brand Riley Versa will present their Spring/Summer 2017 collection at the Nolcha Shows Fashion Media Lounge, taking place September 14th 2016 at the Bryant Park Hotel.

 

The Nolcha Shows, held during New York Fashion Week and now its in eighth year, is one of the city’s leading platforms for global independent fashion designers. This seasons sponsors include NeoGrid for Fashion, Citibank, JR Ewing Bourbon and Garden of Flavor.

 

Growing up in New York City, designer Melissa Urfirer’s passion for fashion was fueled from a young age. After graduating, Melissa spent two-and-a-half years working for Edelman Berland, a global market research firm, before founding Riley Versa in late 2015. On a weekend trip to Miami, Melissa found herself stuck with a brightly printed clutch that she packed in a moment of pre-beach excitement. She didn’t realize that it clashed with the rest of her suitcase, which contained prints, textures, and colors that demanded a solid bag counterpart, however, her already overstuffed suitcase would not allow any additions. Melissa had an “a-ha” moment, and realized she probably wasn’t the only woman who would appreciate owning a single bag capable of multiple looks. In this moment of clarity, Riley Versa was born.

 

Melissa shares; “I am honored that Nolcha Shows invited me to participate in their New York Fashion week event as an emerging designer to watch. It is a fantastic opportunity to introduce the brand to the fashion community.”

 

Riley Versa is where luxury and convenience intersect. It’s perfect for the jet-setter; the woman who travels for work or pleasure and cannot pack multiple bags, but can pack multiple covers; the woman who wants to transition her look from a day at the office to a night on the town; or as the ultimate accessory for any woman who likes to change her style with her mood.

 

Designers joining Riley Versa at the Nolcha Shows Media Lounge include returning designers EL VOYAGE, Michelle Pajak Reynolds and TaylordBlu and debuting brands OYSBY, DELA EVA, James Carletons and Marshelly’s Jewelry. The East Africa Trade and Investment hub will also present APRELLEDUANY, I am I, Mafi and Sammy Handmade.

 

Kerry Bannigan, Co-Founder, Nolcha Shows comments; “The Riley Versa concept is something that the market is in need of and we are excited to support Melissa as she grows her brand. The designs are beautiful and the concept for women on the go is a must have.”

 

For more information on Riley Versa visit; http://nolchashows.com/lounge-designers/riley-versa/

 

ABOUT NOLCHA SHOWS

The Nolcha Shows, co-founded by Kerry Bannigan and Arthur Mandel, are a leading award-winning event held during New York Fashion Week. Over the past eight years the Nolcha Shows have become established as a platform for discovery; promoting cutting edge innovative fashion designers. The Nolcha Shows have built an acclaimed reputation as a hot incubator of fashion design talent and are officially listed by the New York City Economic Development Corporation; offering a range of cost effective options to increase designers recognition and develop their businesses. The successful showcase consistently receives positive media coverage including features in ADWEEK, Glamour, Cosmopolitan, INC, US WEEKLY, Lucky, NBC, MTV and Forbes; and has been supported by brands including Citibank, Coca-Cola, Rusk, Otterbox, Vitamin Water, American Airlines, Don Q Rums and Landrover.

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