YouCam Makeup & Nolcha Shows Bring the New York Fashion Week Runway to Augmented Reality

September 8, 2017

Perfect Corp. is excited to team up with Nolcha Shows to create a unique New York Fashion Week Spring/Summer 2018 beauty experience bringing the runway styles to life within the award-winning YouCam Makeup app. In celebration of its tenth years as the leading platform for global independent fashion designers, Nolcha Shows is excited to offer fashionistas and fans an entirely new way to experience the glamour of the catwalk.

 

The exclusive collection features four Fashion Week beauty looks from top indie-designers including: a whimsical pearl adorned style from All Comes from Nothing; thick, strong brows from W.Reflex; electric pink and white liner from Neubryne, and sunburnt blush from LuYang by Yanglu. Fashion fans and beauty lovers around the world will have a chance to experience the excitement of New York Fashion Week from their mobile phones through true-to-life in-app trials with YouCam Makeup’s patented augmented reality technology.

 

“We are excited to partner with the innovative minds behind the Nolcha Shows to elevate the New York Fashion Week experience even further by offering fans the chance to try the runway looks from their mobile device,” says Perfect Corp. CEO, Alice Chang. “Partnering with the creative geniuses behind these emerging fashion labels gives YouCam Makeup the chance to further bring their vision to life. The in-app AR makeup trials showcase these independent designers beauty picks to a global audience that spans well beyond the New York catwalk.”

 

“We’re proud to be able to provide our brands with a premier platform to successfully launch their collections to the U.S. market, and partner with YouCam Makeup to introduce an entirely new and innovative runway beauty experience,” says CEO of Nolcha, Kerry Bannigan, “YouCam Makeup is wonderful complement for our talented roster of independent designers and a unique way to share their creative vision with a large global audience.”

 

The Nolcha runway shows will take place at Industria Studios on September 8th, kicking off at 1pm with a light, artful womenswear show from All Comes From Nothing, followed by men’s & womenswear from W.Reflex at 3:30pm, and a crowd-pleasing show from returning designer LUYANG By YANGLU at 6pm. The day will culminate with the much-anticipated main runway show at 8:30pm which features four impressive new brands: bridal and eveningwear designer Chasity Sereal, womenswear, and footwear designer NEUBYRNE, handbags for-a-cause brand Trade by Gina La Morte, and Yurita Puji who will be showing traditional Indonesian womenswear. YouCam Makeup will be live streaming on YouCam Live (12PM et and 8:30PM et) and Facebook live @YouCamApps (1PM et and 7:30PM et) to give fans a peak at the beauty action happening both backstage and on the catwalk. Tune in to experience the Nolcha Shows NYFW experience for yourself.

 

ABOUT NOLCHA SHOWS 

The Nolcha Shows, co-founded by Kerry Bannigan and Arthur Mandel, are a leading award-winning event held during New York Fashion Week. Over the past ten years the Nolcha Shows have become established as a platform for discovery; promoting cutting edge innovative fashion designers. The Nolcha Shows have built an acclaimed reputation as a hot incubator of fashion design talent and are officially listed by the New York City Economic Development Corporation; offering a range of cost effective options to increase designers’ recognition and develop their businesses. The successful showcase consistently receives positive media coverage including features in ADWEEK, Glamour, Cosmopolitan, INC, US WEEKLY, Lucky, NBC, MTV and Forbes; and has been supported by brands including Citibank, Coca-Cola, Rusk, Otterbox, Vitamin Water, American Airlines, Don Q Rums and Landrover.

WWW.NOLCHASHOWS.COM | FACEBOOK.COM/NOLCHA | @NOLCHASHOWS #NOLCHA #NOLCHASHOWS

 

App Availability
YouCam Makeup is available for free download on the App Store and Google Play.
About Perfect Corp.

With over 500 Million downloads globally, Perfect Corporation is dedicated to transforming how consumers, content creators and beauty brands interact together. Our experienced team of engineers and beauty aficionados are pushing the frontiers of technology to create the beauty platform of the future – a fluid environment where individuals express themselves, learn the latest about fashion and beauty, and enjoy instant access to the products from their favorite brands. Further information about Perfect Corp. can be found at perfectcorp.com

 

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Press Contacts

Corporate: Anne Shih at press@perfectcorp.com or by phone at: +886-2-8667-1298, ext. 2448

Japan: Ryoko Nakagawa at contact_pr_jpn@perfectcorp.com or by phone at: +81-3-5875-6651

USA: Susan Biegacz at contact_pr@perfectcorp.com or by phone at +1 (212) 929-7979

Germany: Volker Maxisch at contact_pr_deu@perfectcorp.com or by phone: +31-43-306-0797

France: Laëtitia D’Urso at contact_pr_fr@perfectcorp.com or by phone: +33 (0)1 79 30 90 39

United Kingdom: Sylvain Delteil at contact_pr_uk@perfectcorp.com

 

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