by Gee x Speetra Design Studio
Speetra Design Studio | By_gee
By Gee is a Lebanese Brand founded by Ghina Ghandour who has been present on social media as an influencer, she realized that one of her strongest assets was the ability to style pieces that she wore and owned into a personal style, she decided therefore that she wanted to create a brand that resembled her and many women that sought this style. In collaboration with Speetra, a design focused innovation firm, working at the intersection of architecture, fashion and product design, that aims at digitizing the fashion industry by introducing 3D Printed textiles and clothing.
WHAT IS YOUR INSPIRATION FOR THIS SEASON’S COLLECTION?
The inspiration for this collection comes from the Spanish culture, integrated and adapted to Ghina’s unique styling and approach. The collaboration with Speetra is to further explore sustainability in fashion by integrating technology, using 3D Printed textile we create awareness about the process of making clothes, a new move that is allowing the industry to become more conscious about its impact to our planet.
WHERE ARE YOU BASED?
WHAT MAKES YOUR COLLECTION UNIQUE?
Our collection allows for a zero-waste, cruelty-free and eco-friendly process with the ability to make 3D Printed fashion take part in daily wearable pieces. We overcome the challenges that designers face in integrating technology with fashion.