CHain Guardian





About the Brand

ChainGuardians is a team of trailblazers, visionaries and technological superheroes dedicated to unleashing the power of blockchain through the creation of imaginative, innovative and original experiences that weave Web3, NFT and Metaverse utilities. By working with brands to drive mass market adoption of blockchain, ChainGuardians is pushing the boundaries of conventional entertainment, media, art and fashion. To bring their first venture into fashion to life, ChainGuardians formed a partnership with Playology International, PowerStation Studios and Portman Street, respective experts in the merchandising, creative and E-commerce spaces, to assist in developing a unique New York Fashion Week presence.

The Concept

As Web3 begins to amplify and expand the fashion space, ChainGuardians will showcase a Phygital Meta Street Wear collection, that is inspired by the ChainGuardians Super Heroes, featuring virtual immersion technology that will allow you to wear the clothing in the real world and on an avatar in the Metaverse.


ChainGuardians will offer attendees a Virtual Reality area where they can immerse themselves in a 3D digital fashion world to virtually experience select items in the ChainGuardians Meta Street Wear line.


There will also be an Augmented Reality area that will allow attendees to interact with digital models wearing the ChainGuardians clothing via a QR code and take pictures of themselves with the models and the clothing itself.


Finally, the ChainGuardians Runway show will introduce invite-only attendees to the Meta Street collection and showcase how certain limited-edition items in the line will offer owners an NFT, via NFC technology, rewarding them with a unique exclusive proof of ownership. In the future, this NFT will also provide owners with exclusive opportunities to interact with the clothing through various activities and events in the Metaverse.