There is a saying that a tree without deep roots cannot be fruitful. Being born in an Eastern country with an enormously deep history and rich mixed cultural heritage, I totally agree with that. My roots and origin enrich me spiritually and intellectually. It allows me to think and to create fashion in a distinctive way, saturated both with Eastern and European traditions. Today, America is based on a cultural mix, which helps me to find inspiration every day.
I have always been creative and deeply interested in fashion and clothing but I had a long road before I found the determination to become a fashion designer and step into the fashion world. In my dreams I would see new pieces of my upcoming collection, which I would then sketch every time I woke up. It was inevitable that I would create a Di Yusupoff fashion brand.
When I moved to the United States, I was amazed by this country, especially by all of the opportunities it gives to people who move here to prosper and start a new life, and I want to pay back my gratitude through fashion.
Americans are very busy and hard working people, especially American women. They deserve to be dressed the best they can. Strong people and women in particular have to look fabulous and beautiful. My goal as a fashion designer is to remind modern women that true femininity and sophisticated style can easily coexist with work, home and life. My line is made to embrace the beauty and uniqueness in every woman. I believe that femininity with some edge and a classic, refined approach is what the modern woman needs.
Sophisticated, classic, feminine style with some ethnic edge and modern European approach.
Oscar De La Renta, Giorgio Armani, Versace, Valentino, Christian Dior
IF YOU COULD DRESS ANY CELEBRITY WHO WOULD IT BE AND WHY?
The fashion icon Penelope Cruz because her style and image reflects the sophisticated taste and distinctive European approach that the Di Yusupoff brand cherishes as a fashion brand.