Gabrielle Arruda

“Nolcha is allowing me the opportunity to make my fashion goals come to fruition- The ability to present my FW 2014 collection in fashion week is a marker in my career that I will never forget” 


I believe in constantly educating and exploring the world of fashion. My background in fashion began as an undergraduate at Parsons the New School for Design where I earned my BFA in fashion design. I was very fortunate to study abroad in London at Central St. Martins where I was able to see an alternative approach to design and advance my exposure to fashion. My education was furthered by apprenticeships and jobs with fashion visionaries like Marc Jacobs, Peter Som, and Alexander Wang. Eventually, I seized the opportunity to launch my own company which allowed me to express my thoughts and experiences through my own designs.


My vision is to create dynamic, modern clothes with feminine edge that do not sacrifice quality or fit. I believe in the combination of form and function and that neither should be sacrificed when designing fashion. My garments have architectural details but remain fresh and functional. It is extremely important to me to source very high quality textiles and produce everything in the USA, mainly NYC. I want to have control over my product so I can be confidant I am giving my customers what they deserve- fashionable, modern clothes that fit beautifully, and have longevity.

My inspiration for this new collection was moths and butterflies- their ability to cross breed, the veins on their wings; and even moths ability to create silk via silk worms (a form of moth) and destroy textiles by consuming wool- the theme of destruction versus production. I specifically created a print for FW 14 by taking macro photos of butterfly and moth wings and splicing them together in photoshop. I love experimenting and formulating new ideas to make my garments have unique details. The beautiful shape of their wings will be visible in the seams of the garment and the silhouettes. Some of the textiles even mimic the veins and patterns on butterflies wings.

Signature style

My signature style would be a collection of garments that speak to the modern, ambitious woman. I love garments that can transition from the office to a concert, and have the flexibility to serve her every need. I also love having a few statement pieces in the collection- because I believe every woman loves to be admired and the center of attention sometimes. If I had to sum it up in a few words- feminine, dynamic, architectural, and fresh.


I have tremendous respect for fashion visionaries in the industry today but ever since I saw Olivier Theyskens speak at the Alliance Francaise I have been inspired by his approach to design. I respect his ability to create a wide spectrum of designs including elaborate couture and hip contemporary pieces.

In terms of my designer crushes, I only hope one day I can create fashion as dynamic as Phoebe Philo for Celine, Stella McCartney and Hannah MacGibbon for Chloe.

Brand philosophy

My brand philosophy is form and function. I believe fashion needs to be well made- hence my product is made in NYC. I believe it needs to function for the customer without sacrificing the beauty, trends, or fashion forwardness of the garment.

Making it happen

I love what I do- fashion fulfills me more than anything else in my life. It gives me purpose, it fosters my creativity, and it gives me a never ending drive to bring my goals and dreams to maturity. I get up every morning and tackle the good and bad- but I go to bed thankful that I get to do what I love.

Celebrity crush/fans
Chloe Sevigny

What does New York City mean to you?

New York City is my amazing, Darwinian, campus that allows me to hunt for inspiration at the many museums, create and produce a collection in the garment district, and get a world class education at Parsons- and treat myself to some fantastic food in between. I don’t think I could ask for anything more.