BRAND NAME

Gravitas

WEBSITE

GravitasNewYork.com

BACKGROUND

Our mission is to Catalyze Confidence. GRAVITAS is intelligent function meets versatile fashion.  Our patented innovations and styling solutions empower every woman to have a confident sense of self, inspired by our founder’s own life story. The figure-flattering collections are designed for every woman, shape, and size, offered in Sizes 0-26W.  Since its Q4 2013 launch, GRAVITAS has garnered a loyal customer following and received over 80 print and online press features.

Lisa Sun is Founder & CEO of GRAVITAS, a company whose origin story dates back to Sun’s first professional review: that she “lacked gravitas” and “should go buy a new dress, big jewelry, and great shoes.” Realizing the transformative power that clothing can have, Sun secured the patent on building shapewear into dresses and launched GRAVITAS as a Confidence Company that offers innovative apparel and styling solutions designed to give every woman a confident sense of self.  Prior to founding Gravitas, Sun spent 11 years at McKinsey & Company where she advised leading luxury, fashion, and beauty brands globally on strategic and operational issues. Sun has always had a passion for style and for helping people look and feel their best, having been a size 22, a size 8, and now proudly a size 12. At every size and age, she has found creative ways to show off her style, having been named one of Washingtonian Magazine‘s Best Dressed Women. Sun graduated magna cum laude and Phi Beta Kappa from Yale University with distinction in Biology and Political Science.

WHAT IS YOUR INSPIRATION FOR THIS SEASON’S COLLECTION?

“Week of GRAVITAS” – how to have a piece of confidence every day of the week.

Most of us only wear 20% of our closet. There are a handful of pieces that we wear over and over again: the MVPs in our wardrobe, the chameleons in our closet. We took each day of the week and thought about how would we want to wake up in the morning and love ourselves in the mirror. For example, what does #MondayMotivation really look like?

Each look will feature a signature piece that has a special innovation (such as our patented built-in shapewear), transforms into multiple pieces throughout the day (read: a trench coat that does triple duty as a cropped jacket, a gilet, and a dress), or signals a message of empowerment.

WHERE ARE YOU BASED?

New York City. We are in the heart of the Garment District where we have a sampleroom and a small-batch factory. Twenty percent of our products are Made in NYC

WHAT MAKES YOUR COLLECTION UNIQUE?

We are inclusive and innovation-driven. We fit for 6 different body types and Sizes 0-28W, because we want every woman to have the gift of gravitas. Plus, every piece has a functional innovation built into it to solve a specific everyday problem and boost confidence.