Maita Marimo

“New York City is the fashion hub of the world. I’m honored and excited to be showcasing my collection at the Nolcha fashion week. It is a unique platform that allows designers like myself to showcase my creativity on an international platform. This opportunity is my dream coming true! “


I am a 29-year-old Zimbabwean fashion designer.  I am the last born in a family of six children. I grew up on a farm in Mazowe, Zimbabwe. I studied Interior designing with the intention of pursuing a career as an interior designer and my sister encouraged me to enter into a local fashion designing competition.  Without any expectations, I managed to win the first prize. In 2008 I studied for a Bachelor of Arts degree at the School of The Art Institute of Chicago (S.A.I.C), but I was eager to return to Zimbabwe to set up my Fashion Studio so I could work on a line. In 2010 I launched my first ready to wear label at the National Art Gallery of Zimbabwe an event that was supported by the Embassy of Spain. In 2011 I was invited through the Zimbabwe Tourism Authority by AFI (Africa Fashion International) to showcase my collection in South Africa at the Mercedes Benz fashion week Africa. I was able to showcase my collection again the following year.  In 2012 I was voted Zimbabwe’s Fashion Week Designer of the year.


My vision is to create unforgettable pieces that one can cherish for years to come and eventually pass on to the next generation. My vision is to never follow trends, but to establish them.

Signature style

Classic chic with a modern edge.


I experiment with the central themes of femininity and glamour. I am an African Shona and I sometimes fuse a hint of my cultural heritage in my designs to create a unique yet modern and edgy style.

Brand philosophy

We create clothing that makes our customers feel confident, sensual, yet chicly stylish.

Making it happen

I am a self-taught designer. There are not a lot of mentors in my countries within the fashion industry. I have had to learn a lot of things about the fashion industry by myself through research and practical work. I have made mistakes and I have learnt from them. I believe the best teacher is experience.

Celebrity crush

Terrence Jenkins

What does New York City mean to you?

New York City is a place where the fashion world meets. When I think of New York City I think of the possibilities of attaining the American dream.