“Soufflesong is very excited about being in the Nolcha Shows. This opportunity presents the Lolita collection great exposure and we feel honored to be selected for this fashion runway showcase.”



Designer Fan Shumin was born in Fujian Province of China on May 1993. Fan graduated in Istitutto Europeo Di Design, Italy, with a Master Degree in Jewelry Design.. Currently Fan is working with Wuhan Boli, Technology Co., Ltd.



Made up of three collections named Neverland, Girls’ Dream of Hana and Roses Valley, the brands vision is to create high-end fashion which represents vintage and Regal styles of Lolita Fashion.


The Neverland Collection stands for Gothic Lolita and traditional Chinese Lolita style. Made up of a dark nature and melancholy style with totems of crossbones, roses, thorns, angels, demons and more the Neverland collection contains a rock and roll influence. The Neverland collection is a fierce new style that is completely different from other Lolita collections. The Neverland collection successfully combines the foundational outfits of traditional Chinese Lolita style with Cheongsams.


The Girls’ dream of Hana collection is inspired by Sweet Lolita and Country Lolita. The Girls’ dream of Hana designs are pink, pastel blue, with light and soft color to augmented effect of aesthetics. The printings on bustles are fresh flowers and horticulture sceneries. Girls’ dream of Hana vision is to create Victorian styled fashion, Baroco style, and Rococo style. Girl’s Dream of Hana also presents more mature design concepts that use flowers as a main theme in heavy but soft colors combined with slender patterns.


Roses Valley vision is to create a high-end collection that represents vintage and royal styles of Lolita Fashion. This collection is affordable luxury derived from the dresses of French palaces, with inspiration derived from the Medieval Century of Europe, showing brilliant colors, mysterious, and religious belief in stories created on bustles. By stamping palace stories on the bustles and changing the leg-of mutton sleeves into puff sleeves, Roses Valley retrenches the intricacy of palace dresses into compendious Lolita dresses.


Signature Style

Soufflesong’s Lolita Collection is a mixture of Goddess inspired styles crossed with Arabian Nights and the Victorian Girl.



The Lolita collection is based on the children garments of the Victorian era and is influenced by the fabrics of the early 1950s.


Brand Philosophy

Highlight the body morphology of women by using black flower ornaments with mysterious and gothic style.


If you could dress any celebrity who would it be and why?

AnnaSophia Robb, who plays Carrie Bradshaw in ‘The Carrie Diaries’. Any girl with the curiosity to the world and with the appreciation to the classic culture is a good brand fit.


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