BRAND NAME

S’RA

WEBSITE

sraofficial.com

BACKGROUND

S’RA IS A WOMENSWEAR LABEL BASED IN BANGKOK, THAILAND FOUNDED IN 2017. S’RA PROVIDE BOTH TAILORED MADE AND READY-TO-WEAR PRODUCTS FOR THEIR CUSTOMERS WORLDWIDE. S’RA IS DETERMINED TO PROVIDE GLAMOROUS ITEMS WITH THE VERY BEST QUALITY. AS S’RA IS A PURE THAI LABEL, THEY PROMISE TO RETAIN THE THAI REFERENCES THROUGHOUT THE LIFETIME OF THEIR LABEL.

WHAT IS YOUR INSPIRATION FOR THIS SEASON’S COLLECTION?

THIS SS20 COLLECTION IS INSPIRED BY ONE OF THE TEMPLES IN BANGKOK CALLED “WAT ARUN” WHICH CAN BE TRANSLATED TO “TEMPLE OF THE DAWN”. THE STRUCTURED AND CLEAN-CUT SILHOUETTES ARE INSPIRED BY THE ARCHITECTURE OF THE TEMPLE. WHILE THE VIBRANT COLOUR PALETTE OF THIS COLLECTION IS INSPIRED BY THE LANDSCAPE OF THE TEMPLE ITSELF AND THE SKY AT DAWN.

WHERE ARE YOU BASED?

BANGKOK, THAILAND

WHAT MAKES YOUR COLLECTION UNIQUE?

S’ra uses Thai fabric as a medium to express the intricacy of Thai craftsmanship
Sarawalee, the founder of S’ra, believes in “conserving and carrying on cultural heritage”, and this vision comes through in her collections by integrating Thai artisanship into her work – using patterns from hand-woven Thai fabrics and turns them into sophisticated pieces through contemporary cuts and fabrics combination.