At the beginning of the creation of “SUPIN”, the handsome, fashionable youthful, original design. Quickly become the preferred brand for many young men. The company implements the Northeast regional development strategy. Strive to become the creator of the trend of men’s wear in an era. Take your own unique “Su”(plain) element. Open a new trend in men’s clothing. Form a complete fusion of popular elements of East and West. Create the Chinese style art.
Every year, according to fashion trends and insights to consumers, combined with its own brand concept, “SUPIN” constantly introduces creativity, emphasizing design, fashion and quality. It has once become the object of immense and plagiarism of many peers. However, the brand concept and original spirit behind the “Successful Fight” and the persistence of quality make “SUPIN” can only be copied, but cannot be surpassed.
“SUPIN” opens the national geographical development strategy. On the basis of brand positioning, emphasize a way of life and attitude, highlight the inner appeal of consumers, and create a unique aesthetic life.
WHEN WAS YOUR BRAND FOUNDED?
WHAT IS YOUR INSPIRATION FOR THIS SEASON’S COLLECTION?
This season’s clothing is inspired by the ancient Chinese characters dating back more than 3,000 years. The design style follows the consistent Chinese minimalism. The details are boldly blending Chinese ancient characters with the current world trend elements, conveying the profound Chinese culture to the world in this way. The foundation emphasizes the balance between design and life.
MATERIALS ARE USED IN THIS SEASON’S COLLECTION?
Mainly based on the latest technology fabrics, supplemented by natural cotton and linen fabrics.
WHERE ARE YOUR MATERIALS SOURCED AND YOUR GARMENTS MANUFACTURED?
According to the design requirements, “SUPIN” purchasing the corresponding fabrics all over the world, and then after producing in Guangzhou, China.
WHERE DOES YOUR LINE CURRENTLY RETAIL?
Major first- and second-tier cities in China
15 provinces including Beijing, Hebei, Henan, Heilongjiang, Jilin, Jiangsu, Liaoning, Inner Mongolia, Shandong, Shanxi, Shaanxi, Shanghai, Sichuan, Yunnan, and Chongqing
WHAT MAKES YOUR COLLECTION UNIQUE?
“SUPIN” advocates plain aesthetics, and aesthetics is the cultural root of the brand, and is an important basis for brand style and product development. It is an important part of consumers’ cognition of “SUPIN” and is a cognitive symbol that divides the same type of style.
On the basis of the aesthetics of plain and light, all products, space and service experience are maximized by personalization. The plain and personality are an important part of the success of the “SUPIN”, and are indispensable.
WHAT STATEMENT IS YOUR BRAND TRYING TO MAKE?
The positioning of the brand is “plain aesthetics’ personality life”
1- From the characteristics: the characteristics of the plain aesthetics is the cultural root of the “SUPIN” brand, and is an important basis and characteristics of brand style and product development. It is an important part of consumers’ perception of “SUPIN”, and it is a cognitive symbol that divides the same type of style.
2- In terms of value: On the basis of the aesthetics of plain and light, all products, space and service experience are maximized by personalization. Sustainability and personality are important components of SUPIN’s success and are indispensable.