Unwonted


Designer Name:
LU JIN ZHANG

Label Name:
UNWONTED

https://www.instagram.com/unwonted.official/

BACKGROUND:

Unwonted was founded in 2018 in NYC. Out of the ordinary. Within the realm of the flashy and business-centered fashion world, we strive for design over fame, wealth, and all other distraction, our dedication is out of ordinary. Tailored for those who endorse affordable limited high-end clothing.

WHEN WAS YOUR BRAND FOUNDED? 

2018

WHAT IS YOUR INSPIRATION FOR THIS SEASON’S COLLECTION?

‘BALANCE’, as the theme of this season, is inspired by the intimate relationship between materials and cut. The fabric was deconstructed and resembled in different ways resulting in designs that could be dressed in various ways. Our designs embody balanced aspects of yin and yang in (inspired by) Taoism. Balance leads to beauty in harmony while imbalance leads to destruction in chaos. Unwonted strives to create the harmonious design using the philosophy of balance. All of our pieces hold one-of-a-kind looks while embracing dresser’s unique personality and attitude thus finding a balance between clothing and dresser themselves.

WHAT MATERIALS ARE USED IN THIS SEASON’S COLLECTION?

Wool,  Velvet, Organza, Leather, Silk, Corduroy

WHERE ARE YOUR MATERIALS SOURCED AND YOUR GARMENTS MANUFACTURED?

China

WHERE ARE YOU BASED?

New York, NY

WHAT MAKES YOUR COLLECTION UNIQUE?

To ensure quality and exclusiveness, only 100 pieces will be released per design, no restocks nor compromised. Each piece will have its unique serial number engraved. In contrast with many other high-end clothing lines, our pieces are very reasonably priced, guaranteeing the best value for less of your money.

WHAT STATEMENT IS YOUR BRAND TRYING TO MAKE?

Our designs embody balanced aspects of yin and yang in (inspired by) Taoism. Balance leads to beauty in harmony while imbalance leads to destruction in chaos. Unwonted strives to create harmonious design using the philosophy of balance. All of our pieces hold one-of-a-kind looks while embracing dresser’s unique personality and attitude thus finding balance between clothing and dresser themselves.