Dynamic QR Codes for a Dynamic Show – SQUARE:CODE will be keeping you up-to-date during Nolcha Fashion Week: New York

February 8, 2012

Square:Code named as an Official Partner for February’s Fall/Winter 2012 Nolcha Fashion Week: New York. The partnership sees sponsors of Nolcha Fashion Week using the code to interact with guests and let them know more about the product, services and discounts.

Pip Cartwright, Co-Director of the British-based company comments: “SQUARE:CODE is really excited to be working with Nolcha Fashion Week for the first time. The dynamic nature of the event and its tech-savvy audience make it the perfect showcase for our service.”

SQUARE: CODEs are different to conventional QR Codes because they can be scheduled to update as often as the code owner desires, which makes them perfect for keeping people informed at fast moving events.

Nolcha will be using The SQUARE:CODE Exchange throughout the week which means they will be able to update messages whenever they like, providing information and interactive experiences for their guests and sponsors. So keep scanning to find out what’s new!

By using The SQUARE:CODE Exchange Nolcha will be able to see where and when their SQUARE:CODES were scanned, providing invaluable insight into the audience experience during the week. Guests can view immediate information, promotions or discounts in real time, onsite, including Nolcha Fashion Week: New York sponsors, DonQ Rums, Laser Cosmetica, AMBE, Monster Energy Drinks, YouTonics, Cavoda Vodka as well as sneak peeks at backstage action, designer previews and exclusive interviews.

To request a press pass or schedule interviews, please contact Alyson@amp3pr.com

About Nolcha Fashion Week: New York:

Nolcha Fashion Week is a leading award winning event for independent fashion designers to showcase their collections to a global audience of press, retailers, stylists and industry influencers. Over the past five years Nolcha Fashion Week has established itself as a platform of discovery promoting innovative fashion designers through runway shows and exhibition during New York Fashion Week. The event is an officially recognized New York Fashion Week platform by New York City Economic Development Corporation; offering a range of cost effective options to increase designers recognition and develop their business.

www.nolchafashionweek.com | facebook.com/nolcha | @nolchafashionwk #nolcha

About SQUARE:CODE

SQUARE:CODE is a British company dedicated to helping clients engage with their customers using mobile phone interactivity. The SQUARE:CODE Exchange brings a third dimension to 2-D barcodes for anybody who wants to connect any objects – including clothing – to an online message. Our unique CONSUMER:CONTROL feature means that for the first time designers can create clothing and accessories featuring QR Codes which can be personalized after they have been purchased on the high street.  For more information, please contact info@squarecode.biz

Nolcha Fashion Week: New York, founded by Kerry Bannigan and Arthur Mandel, is a leading award winning event held during New York Fashion Week hosting independent fashion designer runway shows.