Elf Sack has been inspired by the twelve animals of the Chinese zodiac in eastern culture and will feature florals, landmarks and crops in Chinese cities; together with the royal court patterns of western religious culture. The western religious culture will be represented in a famous mythological oil painting scene known as the rose and angel in the imperial court totem. The brand portrays both the eastern and western religious cultures through the integration of the structural details of Chinese costume and gothic costume giving customers a highly customized experience when wearing the collection and meeting the needs of different wearing scenes. The fabric chosen includes vintage jacquard fabrics, glossy silk, sweet lace and chiffon, and neutral jeans focusing on texture, comfort, and delicacy.
Founded in 2006, Elf Sack is known for being an original pioneer brand of storytelling, with an enthusiastic, confident, and ambitious team. The brand pursues the freedom, admires the heroism, and endows the products with soul in imaginative and curious design methods. They believe that clothing is entertainment, culture, and attitude.
This season’s collection has been curated with love and professionalism as the creators of Elf Sack have transformed the brand’s culture from each theme turning inspiration into a new clothing series. Whether a fairy tale or historical figure, the combination of story and clothing fabrics creates the clever blended spirit of the Elf Sack aesthetics.