Nolcha Fashion Week: New York, now in its seventh year, is proud to announce that menswear brand, Alberto, will be showing its Spring/Summer 2015 collection as part of the Schuyler 4 show at Nolcha this season.
Established in 1922 by Dr. Albert Dormanns, the company is now led by his grandson, Georg Walendy. Based in Monchengladbach, Germany, Alberto produces more than one million pants a year and is sold in over 60 countries.
Specializing in men’s pants for 92 years, the brand has shown what it takes to design high quality, contemporary fashion and pants that fit well. The experience of three generations unites technological innovation, professional workmanship and an instinct for trends.
With the goal of offering comfortable and stylish pants for every occasion, the brand offers four key fits: comfort, modern, regular slim and slim. In addition to the cut, the choice of fabric, function and design makes each pair of pants customizable.
With denim for example, the T400 fibers offer memory stretch, which eliminates creasing or bagging, and is more resilient than lycra or spandex. As for the dress pants, they use Ceramica, which has tiny ceramic particles in the fabric that can offset temperatures by up to 9 degrees, keeping you cool in the summer and warm in the winter. They are also washable, non iron, UV repellent and hypoallergenic.
To debut their collection during Nolcha Fashion Week: New York, Alberto will show their collection in conjunction with German showroom, Schuyler 4, featuring pants by Alberto, knitwear by Codice, shirts by Haupt, and sport jackets by Carl Gross. Footwear will be provided by Cat Footwear.
The Schuyler 4 runway show will take place at 8:30pm on September 8, at a new venue this season: Eyebeam Atelier, located at 540 West 21st Street between 10th and 11th avenues.
Official Sponsors include: Franciacorta, DON Q Rums, Adrian London, Otter Box, Defiant Whisky, Bella forma Wines, Neulook and Sparkling Ice.
About Nolcha Fashion Week: New York
Nolcha Fashion Week is a leading award winning event for independent fashion designers to showcase their collections to a global audience of press, retailers, stylists and industry influencers. Continuing into the seventh year, Nolcha Fashion Week has established itself as a platform of discovery promoting innovative fashion designers through individual and collective runway shows and exhibition during New York Fashion Week. The event is an officially recognized New York Fashion Week platform by New York City Economic Development Corporation; offering a range of cost effective options to increase designers recognition and develop their business. The successful showcase consistently receives positive media coverage which has included: Forbes, Bravo TV, WWD, BBC, NBC, MTV, Cosmopolitan, Glamour, Lucky, Financial Times, and many others.
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