Just in Case to debut at the Nolcha Shows during New York Fashion Week

September 7, 2016


Taiwanese fashion designer, Just in Case, will debut their Spring/Summer 2017 collection during the Nolcha Shows Ones to Watch taking place September 12th 2016 at ArtBeam.


Now in it’s eighth year, the Nolcha Shows is one of New York’s leading platforms for global independent fashion designers. This seasons sponsors include NeoGrid for Fashion, Citibank, JR Ewing Bourbon and UPS.

Justin, Yu-Ying Chou, the winner of the 2015 ELLE New Talented Award of Taiwan and the 2016 Men’s Uno Next Asian Top 5 Fashion Designers incorporates both western and Chinese elements in his at-times conflicting esthetic. After having trained as a men’s and a ladies’ fashion designer in Milan, Justin graduated with an MA from the Domus Academy, Milan in 2005 and presented his men’s label “Just in Case” at the Tokyo Fashion Week in 2013, 2014 and 2015.


Aside from designing his own label, Justin is also the designated designer of many notable stylists and celebrities and his work can be seen on many concert productions and large-scale fashion shows. Due to his distinctive style, he is often offered collaboration opportunities and is considered an up and coming star designer in the industry. He quietly designs a humorous, personality-filled cult label that he always produces with handmade details and only shows to the public when he feels like it. The vision for the brand is to be known as one of the most impressive Chinese street style brands, creating unique style mixed with street style and Chinese-crafted details that can be seen all around the world.


Justin comments; “Just In Case is a label that does not need too much explaining, whether you are Chinese or Western, you will understand the symbolism in the clothing I designed and will smile and listen carefully. I just can’t wait to make some noise at the Nolcha Shows.”


Other designers showcasing during the Nolcha Shows Ones to Watch collective include Jody Bell, Olivia B, MINAN WONG, Alice Yim and the NY School of Design.


Kerry Bannigan, Co-Founder, Nolcha Shows shares; “I look forward to Just In Case joining our international roster of designers this season. His cutting edge style and integration of Chinese and Western will make for a vibrant and interesting collection.”


For more information on Just in Case visit; https://nolchashows.com/designers/just-in-case/



The Nolcha Shows, co-founded by Kerry Bannigan and Arthur Mandel, are a leading award-winning event held during New York Fashion Week. Over the past eight years the Nolcha Shows have become established as a platform for discovery; promoting cutting edge innovative fashion designers. The Nolcha Shows have built an acclaimed reputation as a hot incubator of fashion design talent and are officially listed by the New York City Economic Development Corporation; offering a range of cost effective options to increase designers recognition and develop their businesses. The successful showcase consistently receives positive media coverage including features in ADWEEK, Glamour, Cosmopolitan, INC, US WEEKLY, Lucky, NBC, MTV and Forbes; and has been supported by brands including Citibank, Coca-Cola, Rusk, Otterbox, Vitamin Water, American Airlines, Don Q Rums and Landrover.

www.nolchashows.com | facebook.com/nolcha | @nolchashows #nolcha #nolchashows