“Having attended the Nolcha Shows last year, I felt it was well-curated and exciting, I thought this platform would be a great opportunity to increase my brand exposure in one of my key markets.”
Growing tired of calculating billable hours in Corporate America, Aprelle decided to pursue her passion for design and luxury, which led her to study at the Fashion Institute of Technology in New York City. After graduating Summa Cum Laude from the Accessories Design program, Aprelle envisioned herself working for a leading luxury brand to learn the business and then start her own brand.
Her life’s journey took an unexpected turn, leading Aprelle to move with her family thousands of miles away to Africa. While in Africa, Aprelle was able to appreciate the simplicity and beauty of life, which has become the foundation of her eponymous luxury label, APRELLEDUANY. Launched in 2014, the brand’s aim is to expand diversity in the luxury industry while elevating the images of Africa.
APRELLEDUANY believes in slow luxury. Our am is to utilize luxury as a vehicle for change. Our vision is to expand the image of luxury and elevate the image of Africa.
Classic investment pieces with iconic silhouettes enhanced with pops of inspiring color and innovative features.
APRELLEDUANY is influenced by a love of craftsmanship married with a desire to pay homage to pioneers and trailblazers who have paved a pathway to success.
The APRELLEDUANY brand philosophy is based on minimal excellence for the sophisticated, diverse, and global accessories lover. We believe in marrying the highest quality raw materials with innovative designs to create investment pieces that will enhance any wardrobe from season to season.
IF YOU COULD DRESS ANY CELEBRITY, WHO WOULD IT BE AND WHY?
If I could dress any celebrity, I would love to work with strong women who are passionate about their work and equally passionate about changing the world. This would include influencers such as Oprah, Alicia Keys, Beyoncé, and Mo Abudu.