“I am excited to participate and present my handbag collection at Nolcha Fashion Week. It is a very good opportunity to meet other designers, media and fashion bloggers in New York. I love designing, creating and making unique things and to share them with everyone. Now I found the best place for my brand to be.”
Shirley has developed a strong interest in handbags since she was young observing her dad working conscientiously in the production of handbags. Her father has 30 years of experience in handbag production and Shirley inherited her father’s passion, perseverance and professionalism in this industry. She completed the diploma of Fine Arts in Australia and obtained the bachelor degree of Fine Arts and Design in Canada. In order to broaden her horizon and knowledge, she worked in an advertising agency after graduation. Encouraged by her father, Shirley founded her own art workshop in 1999, but it was closed down during the economic crisis in 2003 when SARS epic occurred in Hong Kong.
Embraced with curiosity and enthusiasm towards handbag production and design, Shirley longed to work in her father’s factory at a very young age. However, Shirley’s father was concerned that working in factory would be too harsh for his daughter hence turned down her request. Yet this didn’t stop Shirley from pursuing her dream. In less than 4 weeks’ time, she used her own effort to make a unique and special wallet as a birthday present for her father. Shirley’s father was moved and finally granted her a chance to learn handbags manufacturing. Since then, Shirley started learning the business in her spare time after work and kept practicing her design techniques by making handbags as presents for her mother and friends. The gifts had gained her lots of credit and praise from her acquaintances. In 2006, full of passion and talent in stylish and fashionable design, Shirley created her own brand “Homanz”.
I wish that my handbags could be seen all over the United States.
Signature Style and brand philosophy
: HOMANZ design is a blend between contemporary and classic style, simple outlook and timeless design, which unfolds the elegance and inner beauty of modern women. The core design concept evolves around the pleasure and satisfaction that modern women obtain in their daily lives. Her exclusive ‘ring pattern’ design symbolizes a ‘Perfect Life’ that every woman aspires to, and exhibits the brand’s dedication in fulfilling the woman’s needs. Shirley hopes that every lady who uses her handbags can feel her inner joy and pride.
As the mastermind of Homanz, Shirley is very delighted to live in this fashionable era, travel and visit over a dozen of countries, and pursue inspirations from different cultures. In each of her quarterly design series, she features unique seasonal colors and elements to exemplify each individual woman’s glamour and flair.
Making it happen
Being an accessories designer in Hong Kong, and trying to build a brand reputation overseas is very difficult at the moment. However, there are too many fresh designers now and it is a big challenge to get peoples attention. I’m working to find out the best platform to promote and present my designs.
Jamie Chung, Kristin Bauer van Straten, Andrea Gabrial , Katerina Graham, Wendy Williams, Tinsel Korey, Kelly Preston, Brandy Norwood, Petra Nemcova, Sarah Lancaster, Chynna Phillips, etc
What does New York City mean to you?
New York City is the most fashionable and full of design inspiration city. Showcasing my latest handbag designs at Nolcha during New York Fashion Week, will increase my brand reputation and the perfect place for myself and my brand to be.