SYD AND PIA


Designer Name:
FERNANDA MEDINA

Label Name:
SYD AND PIA

Website:
HTTP://WWW.SYDANDPIANYC.COM

“The Nolcha Shows are going to be a valuable experience for my brand and other designers like myself.  I am looking forward to showcasing my work to individuals that appreciate new talent and original artistry”

 

Background
 Fernanda Medina was born in the Dominican Republic and migrated to the United States at the age of 9.

 

Vision
 Syd and Pia NYC’s vision is to develop into a brand that will be sold in specialty stores, and ultimately become a household name. The designer aims to expand the brand, so that it builds strong relations with high-end fashion boutiques, department stores, showrooms, and jewelry distributors. The brand hopes to inspire and contribute to the dreams of new young artists, whom are transcending into designers through their training.

 

Signature Style
 Organic, sculpted, anatomical pieces, some adorned with semi precious stones.

 

Influence
 I push for innovating and fresh new ideas. The concepts are universal – I take old architectural concepts from Greece and anatomy books. I take a simple motif, like the infinity symbol, and create a world of it’s own through that component. The idea of taking something antiquated and recycling it into metal is inspiring in it’s own right. Anatomy, like jewelry contains components that create unique embodiments. Each component, while simple in nature is part of a bigger picture.

 

Brand Philosophy
 Revitalizing antiquated ideologies and recycling it into modern metal based pieces is what ultimately defines the brand. I reference architectural concepts from Greece and anatomy books. An important motif from my references is the infinity symbol, which I use to craft my first collections. For the Spring Summer 2016 collection I am revitalizing the nostalgic and celebratory components of my homeland, the Caribbean. The fluidity of my home’s waters and skies will be reflected in the pieces. Most important the subtleties in color would also be referenced as a palette.

 

If you could dress any celebrity who would it be and why?
 Erikah Badu, Zoe Saldana, Rosario Dawson to name a few. They embody an aura that can be felt when they walk into a room and convey the power of presence to stop one in their tracks to openly admire their femininity and beauty.