LumaRX Join the Nolcha Shows as Official Sponsor for Spring/Summer 2016

September 3, 2015


LUMARX Press Release Image


The Nolcha Shows announces LumaRX as an Official Sponsor for this upcoming Spring/Summer 2016 season which will run September 10th – 17th at Pier 59 Studios.


Continuing into its seventh consecutive year, and held during New York Fashion week, Nolcha is one of the city’s leading platforms for global independent fashion designers. The “Ones To Watch” show will spotlight emerging brands including Charles & Ron, Anya Liesnik, Jungwon, and Planet Zero Motorsports. The evening collective show will showcase returning international brands Intrepid by A’OC, Danny Nguyen Couture and Acid NYC.


“We are excited about the invitation to this event where we can show off our recently launched IPL hair removal products that are changing the way people deal with unwanted hair,” said Eduard Roosli, General Manager of Shaser Bioscience Inc. “Consumers are tired of regular waxing, daily shaving and expensive laser treatments. That’s why we developed LumaRx™ IPL products – to give people a professional-quality, at-home device to permanently reduce unwanted hair.”


Guests at the Nolcha Shows can sample LumaRX’s two at-home hair removal devices with professional-quality results: the Full Body and Mini IPL Skin Beauty Systems. LumaRx™ technology emits light energy that penetrates deep into the skin to reach the hair root. The heat stuns the active hair follicles, which breaks the hair growth cycle and helps prevent future hair growth.


Official Sponsors joining LumaRX include: Citi Bank, Don Q Rums, SPARKLING ICE, Bo Concept and Dr. Gary Levine.


For more information, including biographies on each designer, visit: For any press related inquiries, please contact Alyson Roy of AMP3 Public Relations via 646.827.9594 or


About LumaRX

LumaRx™ has applied its advanced technology expertise to the beauty industry, creating at-home Intense Pulsed Light (IPL) devices that deliver professional-quality results. LumaRx™ products are developed with a focus on the ultimate effectiveness, comfort and safety. LumaRx™ technology was pioneered by one of the nation’s leading dermatologists and cosmetic surgeons, Jeffrey S. Dover, MD, FRCPC, who is a co-founder of the company. Dr. Dover teamed with the company to develop IPL devices with specifications, features and treatment parameters most similar to clinical IPL machines. The team of world-class physicians, scientists, engineers, regulatory specialists and technology entrepreneurs have been hard at work for more than a decade to perfect these advanced, light-based devices. In 2011, LumaRx™ became one of the few global companies to receive FDA clearance to market hair removal devices to U.S. consumers.


About Nolcha Shows

The Nolcha Shows are a leading award-winning event, held during New York Fashion Week, for independent fashion designers to showcase their collections to a global audience of press, retailers, stylists and industry influencers. Over the past seven years the Nolcha Shows have become established as a platform for discovery; promoting cutting edge innovative fashion designers through runway shows and exhibitions. The Nolcha Shows have built an acclaimed reputation as a hot incubator of new fashion design talent and are officially listed by the New York City Economic Development Corporation; offering a range of cost effective options to increase designers recognition and develop their businesses. The successful showcase consistently receives positive media coverage including features in Glamour, Cosmopolitan, Lucky, NBC, MTV and Forbes; and is supported by brands including Coca-Cola, Rusk, Vitamin Water, American Airlines, Don Q Rums and Landrover. | | @nolchaevents #nolcha #nolchashows