mahna NY Style $10,000 Competition

December 23, 2013


Nolcha Fashion Week: New York presented by RUSK has teamed up with mahna mahna, an international fashion company that specializes in renting high-end clothing and accessories to stylists and fashion editors, to co-host the mahna NY Style Competition.

The mahna NY Style Competition invites fashion industry professionals to compete for the chance to win $10,000 credit towards rentals from the mahna mahna Soho showroom, which features everything from Alexander McQueen to Valentino, hard to find brands such as Comme des Garcons, DressCamp and Atsuko Kudo as well as a vintage collection featuring Chanel, Yves Saint Laurent and Oscar de la Renta.

The prize is to be used towards a professional project; whether to wow the wardrobe of a photo shoot, dress the cast of a television show or film or have your client make a style statement on the red carpet.

Submissions will be accepted through January 30th and the Top Ten finalists will be selected January 31st. The public will then have the chance to vote for their favorites from the 31st January until the 9th of February. During Nolcha Fashion Week: New York February 2014 mahna mahna will announce the winner at a privately hosted cocktail party.

The shortlist and winners will also be exclusively announced in Fashion Monitor’s news online and via its news bulletin that is mailed directly to fashion industry professionals including press, PRs and brands.

To enter, participants simply submit one photograph via Instagram with the hashtag #mahnastyle using the styling theme of Metallics. The judges will be looking for each stylist’s unique take on the Metallics theme and how well they integrate it into their style.

Contest Rules

  • Open to all (and only) industry professionals for the chance to win $10,000 credit towards future mahna mahna rentals
  • All applicants may submit only 1 photo via Instagram
  • Pictures should portray your body of work using the styling theme of Metallics
  • Must use #mahnastyle in submission
  • Must use #mahnastyle in submission on instagram

Winner Regulations

  • All rentals must be used towards professional projects; this includes film, tv, photo shoots as well as for clients or personal use at red carpet and industry events.
  • A portion of the rental credit must be used within this season, and before next season’s Fashion Week.
  • mahna mahna receives professional photo/ production credit
  • mahna mahna reserves the right to use all images, after project’s completion, within company’s press portfolio
  • mahna mahna can follow up with winner for post event press
  • All rental rules within mahna mahna client contract apply

Important Dates:

  • January 30th: Deadline for submission
  • January 31st – 9th February Top Ten finalists voting
  • February 11th: Winner Announced

About Nolcha Fashion Week
Nolcha Fashion Week is a leading award winning event for independent fashion designers to showcase their collections to a global audience of press, retailers, stylists and industry influencers. Over the past six years Nolcha Fashion Week has established itself as a platform of discovery promoting innovative fashion designers through runway shows and exhibition during New York Fashion Week. The event is an officially recognized New York Fashion Week platform by New York City Economic Development Corporation; offering a range of cost effective options to increase designers recognition and develop their business. The successful showcase consistently receives positive media coverage which has included: Forbes, Bravo TV, WWD, BBC, NBC, MTV, Cosmopolitan, Glamour, Lucky, Financial Times, and many others. | | @nolchafashionwk #nolcha

About mahna mahna
mahna mahna is a fashion company specializing in renting high-end clothes, shoes, and accessories to stylists and celebrities. The company was established in April 1991 and opened its first showroom in Tokyo, Japan. mahna mahna quickly became one of the most prominent rental houses in Japan, providing the most outstanding wardrobe to top stylists in television, film, video and print production as well as celebrities’ special appearances. As the collection kept growing,mahna mahna branched out to specialty showrooms such as men’s, shoes, accessories, swimwear, and everyday wear. Within 11 years, mahna mahna expanded into 7 showrooms in Tokyo and 1 in Osaka. mahna mahna entered the global market in 2011 and opened its first showroom in Seoul, Korea. In 2013, mahna mahna launched a New York showroom. Currently, mahna mahna carries over 100,000 items in 9 showrooms around the world. | | @mahnany | #mahnany

About RUSK
Fashion + Culture + Attitude. RUSK is passionately dedicated to the art of hairdressing and represents unparalleled creative artistry and individuality in the professional haircare world. With a synergistic approach to cut, color and style and a complete range of high-performance products and tools, RUSK empowers professional stylists and their clients to achieve extraordinary results both in the salon and at home. From Deepshine™ Hair Color and RUSK Professional Engineering tools to iconic styling products like w8less, thickr and str8, RUSK products are available at fine salons around the world and at Cosmoprof and ULTA stores throughout the US. | | @ruskhaircare

About Fashion Monitor
Fashion Monitor is the leading contacts, news and events service for the fashion and beauty industries. Established since 1989, Fashion Monitor is heavily relied upon by press, brands, PRs, creative agencies and event organizers to source the most up-to-date industry information available. Including a contacts database containing over 32,000 contacts, breaking industry news, as well as a fully comprehensive forward-planning calendar, Fashion Monitor is the ‘go to’ tool for the fashion and beauty industries. | @FashionMonUSA @fashion_monitor

Nolcha Fashion Week: New York, founded by Kerry Bannigan and Arthur Mandel, is a leading award winning event held during New York Fashion Week hosting independent fashion designer runway shows.