Nina Athanasiou joins the line up for Nolcha Fashion Week: New York

July 15, 2013

Nina Athanasiou joins Nolcha Fashion Week: New York presented by RUSK SS14 lineup

Nina Athanasiou joins Nolcha Fashion Week: New York presented by RUSK SS14 lineup

Nolcha Fashion Week: New York presented by RUSK, now in its sixth year, is pleased to announce that Nina Athanasiou will be joining the schedule in September 2013 for the Spring/Summer 2014 collections.

Designer Nina Athanasiou shares: “Nolcha Fashion Week is a great opportunity to achieve more attention and to reach a global audience of professionals – I hope that my participation will add to my label’s profile and that it will create new channels of distribution. “

Nina believes fashion is a means of communication. It gives people the possibility to express themselves as individuals, to distinguish themselves. Fashion reflects our attitude, our interests, our personality and the time. It expresses desire and is a testimonial to the gift of human beings to reinvent themselves over and over again.

Nina is influenced by every day’s endless sources of inspiration. Whether it is architecture, movies, theater, street life, street art or even travel or childhood memories, she draws upon it for inspiration. For Nina, materials can be an inspiring influence for a certain design. She believes that you only have to open your mind and be perceptive to everything that comes your way. Nina always uses the highest quality materials, mostly pure silk and calfskin or lamb’s leather. Sometimes there are our own motifs printed on fabric. Here, too, quality is of utmost importance, often inspired by past decades, but sometimes also by elements of the fetish scene. As far as the functionality of the pieces is concerned, it has hardly ever, or never been the main focus. My clothes should give you the possibility to express yourself as an individual, to give a nonverbal statement.

The Spring/Summer 2014 collection has extremes such as retro meets science fiction and straight lines giving way to luxurious intricate detailing and cute surprises. For example she uses silk combined with leather. The Nina Athanasiou collection is aimed at people who enjoy their identity as woman or man. It is always a fusion of old and new, evoking a mixture of an aviator feel with a slightly futuristic edge – very clean and strong silhouettes that secretly exude sex appeal.

Nina comments on ‘making it happen’: “I think the root of the matter is to stay true to yourself. To reinvent yourself over and over again while continuously maintaining your own course. It’s not necessary to keep forcefully trying to surprise and cater to every trend. One should much rather strive for individuality, expanding and perfecting it. If you see fashion not only in terms of trends but rather from a creative point of view and as a form of expression, you will find the artistic access to it, which is at least as important, if not even more important as the commercial point of view.

Kerry Bannigan, CEO of Nolcha Fashion Week shares; “I am proud to present Nina Athanasiou on our runway this season. The designer has so much to offer and I cannot wait to see her latest collection.”

For more information on Nina Athanasiou, visit http://nolchafashionweek.com/designers?id=93

For any press related inquiries or information regarding Nolcha Fashion Week: New York contact Alyson Roy at alyson@amp3pr.com or 646.827.9594

About Nolcha Fashion Week: New York:

Nolcha Fashion Week is a leading award winning event for independent fashion designers to showcase their collections to a global audience of press, retailers, stylists and industry influencers. Over the past five years Nolcha Fashion Week has established itself as a platform of discovery promoting innovative fashion designers through runway shows and exhibition during New York Fashion Week. The event is an officially recognized New York Fashion Week platform by New York City Economic Development Corporation; offering a range of cost effective options to increase designers recognition and develop their business.

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