Nolcha Fashion Week: New York Adds FOCO Pure Coconut Water to the sponsor line up

February 8, 2013

FOCO Coconut Water sponsors Nolcha Fashion Week: New York, presented by RUSK AW13

FOCO Coconut Water sponsors Nolcha Fashion Week: New York, presented by RUSK AW13

Nolcha Fashion Week: New York is excited to announce FOCO Pure Coconut Water as a sponsor for February Fashion Week this season, which runs February 11th-14th, 2013.

The perpetual motion and high stress of Fashion Week can lead to rapid energy depletion and dehydration for many top models racing between shows. That’s why they’re calling FOCO 100% Pure Coconut Water “heavenly hydration” on the runway this year. There’s a good reason why this naturally sweet, deliciously refreshing, low calorie super hydrator is the drink of choice during Fashion Week.

“FOCO 100% Pure Coconut Water is actually a better hydrator than sports drinks and tastes a lot better than plain water,” says Jeanine Wilson of MadCreek PR, representing FOCO. “FOCO Pure is also the only brand to exclusively use young green coconuts from single source plantations. Young green coconuts are understood universally to have the sweetest, freshest and best taste.”

Wilson adds that FOCO is never made from concentrate. It’s packaged directly at the source to perfectly preserve the coconut water’s five essential electrolytes, as well as a slew of vitamins and minerals. And that’s exactly what the tireless young men and women of Nolcha will need during one of their most grueling weeks of the year.

“This is our first year partnering with Nolcha Fashion Week and everyone at FOCO Pure is thrilled about being part of this major show,” says Wilson. “It makes perfect sense that the premier coconut water in America is front and center at one of the most cutting edge fashion events in the country.”

“As a personal fan of coconut water I am very pleased about this partnership,” says Arthur Mandel, President of Nolcha, “It is due to supporters like this that we continue to provide a cost effective and professional platform for independent fashion designers to showcase.”

For more information, visit: For any press related inquiries, please contact Alyson Campbell of AMP3 Public Relations via 646.827.9594 or

About Nolcha Fashion Week: New York

Nolcha Fashion Week is a leading award winning event for independent fashion designers to showcase their collections to a global audience of press, retailers, stylists and industry influencers. Over the past five years Nolcha Fashion Week has established itself as a platform of discovery promoting innovative fashion designers through runway shows and exhibition during New York Fashion Week. The event is an officially recognized New York Fashion Week platform by New York City Economic Development Corporation; offering a range of cost effective options to increase designers recognition and develop their business. | | @nolchafashionwk #nolcha

About Foco/Vasinee Food Corporation

Vasinee Food Corporation, the exclusive US distributor of Foco 100% Pure Coconut Water, was established in Brooklyn in 1978. As one of the largest US wholesale food distributors, with more than 30 years experience importing coconut products from Southeast Asia, Vasinee is able to control the coconut product at the source, offering the purest, highest quality coconut water in America. For more information about FOCO 100% Pure Coconut Water in five tropical flavors, visit

Nolcha Fashion Week: New York, founded by Kerry Bannigan and Arthur Mandel, is a leading award winning event held during New York Fashion Week hosting independent fashion designer runway shows.