Nolcha Fashion Week: New York announces official Presenting Sponsor: RUSK

August 24, 2012

Nolcha Fashion Week: New York, now in its fifth year, will be officially presented by RUSK this coming September Fashion Week.

RUSK is an internationally renowned leader in the professional salon industry, and is one of the only professional companies to provide a full range of products and tools for salons and their clients.  As such, RUSK will be handling all backstage hair product and services for the upcoming Nolcha Fashion Week runway shows, which will be presented on Wednesday, September 12 at Pier 59.

“We are thrilled to have RUSK come on as our presenting sponsor this season,” says Kerry Bannigan, CEO of Nolcha Fashion Week, “Being recognized by an industry leader like RUSK and having them align with us at this level represents the drive Nolcha has to support the independent fashion industry.”

“RUSK has always represented unparalleled creative artistry and individuality in the professional hair care world, which is why being the presenting sponsor of Nolcha is the perfect fit,” says Heather Simmons, Vice President of RUSK Marketing and Education. “As the presenting sponsor of Nolcha, we are excited to bring our passion to the stage and proud to be a part of New York Fashion Week’s most inspiring independent fashion event.”

For more information, visit www.nolchafashionweek.com.  For any press related inquiries, please contact Alyson Campbell of AMP3 Public Relations via 646.827.9594 or nolcha@AMP3pr.com.

About RUSK

Fashion + Culture + Attitude. Internationally renowned leader in the salon industry, RUSK offers cutting-edge formulas and tools for salons and their clients. RUSK empowers consumers and professional stylists to use innovative and imaginative styling techniques to provide everything from the latest avant-garde runway look to the next must-have hairstyle. From Deepshine™ Hair Color and RUSK Professional Engineering tools to the Designer Collection and NEW Being Sexy Collection, RUSK is committed to providing fresh, easy-to-use products to create and control any style desired. RUSK products are available at salons internationally and Ulta stores. Visit www.rusk1.com for retailers.

www.rusk1.com | facebook.com/ruskhaircare | @ruskhaircare

About Nolcha Fashion Week: New York

Nolcha Fashion Week is a leading award winning event for independent fashion designers to showcase their collections to a global audience of press, retailers, stylists and industry influencers. Over the past five years Nolcha Fashion Week has established itself as a platform of discovery promoting innovative fashion designers through runway shows and exhibition during New York Fashion Week. The event is officially listed with Mercedes Benz as the two recognized Fashion Weeks by New York City Economic Development Corporation; offering a range of cost effective options to increase designers recognition and develop their business.

www.nolchafashionweek.com | facebook.com/nolcha | @nolchafashionwk #nolcha

Nolcha Fashion Week: New York, founded by Kerry Bannigan and Arthur Mandel, is a leading award winning event held during New York Fashion Week hosting independent fashion designer runway shows.