Nolcha Fashion Week: New York presented by RUSK announces partnership with Modalyst for the Fashion Lounge

August 29, 2013

Nolcha Fashion Week: New York presented by RUSK partner with MODALYST SS14

Nolcha Fashion Week: New York presented by RUSK partner with MODALYST SS14

Nolcha Fashion Week: New York presented by RUSK is pleased to announce a partnership with Modalyst, a curated, online wholesale marketplace connecting accessory designers and independent boutiques, to co-host the Fashion Lounge on September 12th, 2013.

Continuing into their sixth consecutive year, and held simultaneously with Mercedes-Benz Fashion week, Nolcha is one of New York’s leading platforms for independent fashion designers and will be showcasing over 30 designers this season.

Thursday, September 12, will serve as the Fashion Lounge, to be presented at Yotel on 42nd Street and 10th Avenue starting from 1pm.  The Fashion Lounge offers independent fashion designers the opportunity to showcase, interact and gift tastemakers, bloggers, editors, stylists and industry influencers in an intimate setting. It offers the media a haven between the runway shows to indulge in beauty treatments and enjoy some refreshments whilst viewing the brand partners.

“We’re thrilled to work with Modalyst not only as a partner supporting independent fashion designers, but introducing interesting talented accessory brands to the fashion industry,” says CEO of Nolcha, Kerry Bannigan, “Modalyst is providing a curated selection of cutting edge designers, and we are enthusiastic to provide an off-line platform for these brands to meet the media and additional influencers.”

The brands include:

Bijoux Coquette:

Noémie Arrigo creates delicate yet luxurious jewelry that allows you to express your true self in a way that is subtle and personal through pieces made of 18k gold and precious stone.

Jess Rizzuti:

Custom dyed and embossed materials create a richness to Jess Rizzuti’s wood cork clutches and polished leather satchels complete with the signature complementary lining.

Glocal Connection

Msglocal by Glocal Connection is a collection of handcrafted accessories empowering artisans in developing markets by combining traditional techniques with modern design for the contemporary woman.


Sneh, meaning love in Hindi, was born out of Sneha Kabaria’s passion to bring traditional hand crafted Indian handbags to the global market.


Kerry Leikus designs classic belts that pair mix and match buckles with a myriad of interchangeable leather and faux leather straps for both men and women.

Mamahuhu Coloumbia

Establish by a young, international team of entrepreneurs, the Mamahuhu brand showcases high quality handbags and shoes by Columbian artisans using genuine leather and locally sourced materials.


Gili Rozin and Adi Gal are bringing innovation to the handbag and accessory industry with their pieces made of mixtures of plastic and designed using an exceptional technique inspired by industrial production.

Reason to Be Pretty

Inspired by everything pretty, designer Nophar Haimovitz captures her distinctive esthetics of beauty, grace and delicacy with her unique line of fringe and flower neck pieces and fabric jewelry.

Victoria Bekerman

Victoria Bekerman creates simple yet sophisticated designs made from sterling silver, 14k gold-filled, semi-precious stones and vintage found objects that are both modern and enduring.

Chetna Singh

An artist at heart, Chetna Singh prints her original artwork reflective of the bright colors and mythology of her Indian heritage on the classic square scarf to create a modern abstraction of pleasing colors.

Marylai New York

An unmistakable handbag collection, Marylai designs are the perfect blend between eccentricity and elegance with a heart logo sewn on the inside to represent the life and love given to each bag.

Taradise Miami

Hand crafted Grecian inspired designs by Tara Atsalis including beautiful charmed head bands and beaded bracelets.

Meghan Patrice Riley

Meghan Patrice Riley experiments with classic, elementary materials like miniature cabling, electrical wire and safety pins mixed with fine metals to reinterpret them to create industrial jewelry that is feminine, lightweight and luxurious.

Straight to the League

Straight to the League is a lifestyle brand that includes t-shirts, hats and headbands designed to inspire greatness represented by the wings on the logo

Cat Footwear

For nearly two decades Cat Footwear has been designing and engineering quality footwear that lives up to the hard-working reputation of the Caterpillar brand.

“We are proud to be working with Nolcha Fashion Week, an award winning event for independent fashion designers,” says CEO of Modalyst, Jill Sherman. “Our businesses are perfectly aligned. Nolcha provides the stage to showcase designers’ talents, and Modalyst provides the platform to continue their business beyond the event. Through our combined efforts, designers are offered a complete opportunity to showcase and scale their brands.”

The Presenting Sponsor RUSK is joined by Official Sponsors: Homanz, Biovea, DonQ Rum, smartwater, and My Fashion Database.

Individual biographies on each of the participating designer collections can be found

For a video recap of Nolcha Fashion Week: New York last season, February 2013, visit:

For more information, visit  For any press related inquiries, please contact Alyson Campbell Roy of AMP3 Public Relations via 646.827.9594 or

About Nolcha Fashion Week: New York

Nolcha Fashion Week is a leading award winning event for independent fashion designers to showcase their collections to a global audience of press, retailers, stylists and industry influencers. Over the past six years Nolcha Fashion Week has established itself as a platform of discovery promoting innovative fashion designers through runway shows and exhibition during New York Fashion Week. The event is an officially recognized New York Fashion Week platform by New York City Economic Development Corporation; offering a range of cost effective options to increase designers recognition and develop their business.  The successful showcase consistently receives positive media coverage which has included: Forbes, Bravo TV, WWD, BBC, NBC, MTV, Cosmopolitan, Glamour, Lucky, Financial Times, and many others. | | @nolchafashionwk #nolcha

About Modalyst

Modalyst is a curated, online wholesale marketplace connecting designers and independent boutiques. Modalyst aggregates retailers’ orders, enabling stores to reach minimum order requirements or receive bulk order discounts collectively. Essentially, we enable boutiques to receive the same competitive wholesale pricing as a department store. Our process ensures that designers meet the numbers which they need to go into production, while expanding their distribution across a global platform including thousands of buyers.

Modalyst was born at MIT and is comprised of a team of independent designers who understand the nuances of developing a successful brand, as well as industry experts hailing from Vogue, Prada, and Harvey Nichols. | | @modalyst #modalyst

Nolcha Fashion Week: New York, founded by Kerry Bannigan and Arthur Mandel, is a leading award winning event held during New York Fashion Week hosting independent fashion designer runway shows.