Nolcha Fashion Week: New York presented by RUSK announces The Vanity Project runway show featuring celebrity band: “Early Morning Rebel”

February 7, 2013

Nolcha Fashion Week: New York presented by RUSK, has announced its’ official calendar of events for February Fall/Winter 2013, including a runway show by The Vanity Project, with guest celebrity talent “Early Morning Rebel.”

The Vanity Project creates distinctive men’s and women’s apparel whose designs are inspired by various local non-profits.

Adding some flare to the show, band mates Nathan James, Dustin Bath and Josh Mervin of Early Morning Rebel, will be walking the runway to show their support of sustainable fashion.  Dubbed the most “buzzed-about band in the fashion world” according to New York Magazine’s “The Cut”—the men will make their catwalk debut, modeling some of The Vanity Project’s best clothing for a cause.

“As independent designers, it’s great to collaborate with other up-and-coming artists like Early Morning Rebel,” said Omri Bojko, designer of The Vanity Project,  “Nolcha Fashion Week is a perfect opportunity to celebrate our unique styles.”

Early Morning Rebel’s first brush with the fashion world came when they were afforded the opportunity to work with Hedi Slimane in 2011. As the band began to gain traction and create buzz, the fashion world, too, took notice. By 2012, the boys had been named fashion’s new “it” band. When not attending shows in London and Paris, they were featured in every publication from WWD and Details to Cosmopolitan and People, were written into the script as well as performed on NBC’s Parenthood and were asked to be a part of NBC’s newest late-night show Real Music Live. They are thrilled to be participating in the Vanity Project’s show, especially considering its philanthropic ties.

“We are honored to be not only attending but participating in Nolcha Fashion Week,” lead singer Nathan James said. “We’re looking forward a great show.”

The Vanity Project runway show will take place on Wednesday February 13th, 1:30pm, at Pier 59 located at 18th Street and the West Side Highway.

For more information on The Vanity Project, visit:

For any press related inquiries or to RSVP, contact Alyson Roy via 646.827.9594

About Nolcha Fashion Week: New York:

Nolcha Fashion Week is a leading award winning event for independent fashion designers to showcase their collections to a global audience of press, retailers, stylists and industry influencers. Over the past five years Nolcha Fashion Week has established itself as a platform of discovery promoting innovative fashion designers through runway shows and exhibition during New York Fashion Week. The event is an officially recognized New York Fashion Week platform by New York City Economic Development Corporation; offering a range of cost effective options to increase designers recognition and develop their business. | | @nolchafashionwk #nolcha

Nolcha Fashion Week: New York, founded by Kerry Bannigan and Arthur Mandel, is a leading award winning event held during New York Fashion Week hosting independent fashion designer runway shows.