Nolcha Fashion Week Partners with FMM Innovation Summit

February 21, 2012

The FMM Innovation Summit is a one-day conference and networking event coming to Los Angeles April 14th, 2012. The FMM Innovation Summit brings together journalists, publishers, executives and entertainment, fashion and lifestyle marketing professionals in an open environment to learn about the latest trends in technology and digital innovation.

Attendees will learn from top industry experts how technology is enabling brands to connect with and engage consumers through mobile, interactive content and online games.

This year’s summit topics include:

Digital Innovation, Lifestyle and Culture: How To Build A Lifestyle Brand That Consumers Connect With

Gamification: How to Reward Actions through Social Gaming and Leverage Game Mechanics For Engagement

Digital Innovation + Design: How Technology is Changing Merchandising & Physical Retail Environments

Video, Transmedia and Branded Content: Defining Convergence Culture and Measuring ROI in Multi-Platform Initiatives

Mobile Strategy: How The Entertainment + Lifestyle Industries Should Approach Mobile Marketing. How to create mobile strategies, websites and apps that actually work for your marketing goals.

Evolving Digital Landscapes: How To Engage Fans & Friends In The Social Ecosystem. Insights and tactical information on effective use of content, social platforms, social rewards and recommendations.


This year’s panelists include Raman Kia, senior director of digital at Conde Nast, Ari S. Golderg, founder of Stylecaster Media, Peter Kim, founder of Hudson Jeans, Scott Forshay, luxury mobile strategist and digital marketing executives from Disney and Universal Pictures.

Event Details

Innovation Summit takes place April 14th, 2012 at Woodbury University in Burbank, California from 9:30AM to 3:30pm.

Event Networking takes place immediately following the Innovation Summit on April 14th, 2012 at Woodbury University in Burbank from 3:30 to 5:30pm.

• Conference Tickets are $350.00 for the day session and networking event.

• Group and company discounts are available.

Receive 15% off of ticket prices by using FMMIS2012 at

For more information on speakers, panelists and to ticket information, please visit


The event, sponsored by FashionablyMarketing.Me, Nolcha Fashion Week, Stylecaster, Rockbridge Productions, Hotel Shangri-LA and Woodbury University.
Event Contacts:

Macala Wright,, 310-562-2785

Jennifer Margolin,, 415-845-5437

Nolcha Fashion Week: New York, founded by Kerry Bannigan and Arthur Mandel, is a leading award winning event held during New York Fashion Week hosting independent fashion designer runway shows.