New York, New York – August 31, 2021 Nolcha Shows NYFW, the award-winning fashion event held during New York Fashion Week for independent fashion brands, collaborates with the Fifth Avenue Association to debut this season of NYFW on Fifth. The highrise turned runway (between East 48th and 49th Street and across from Saks Fifth Avenue) is of prime elegance and sophistication.
This season will feature the “Ones to Watch”, showcasing independent fashion brands that epitomize elegance, freedom, and individuality. They are a reflection of the contemporary world: re-imagining fashion for the modern wearer.
Now in its 14th year, The Nolcha Shows is a known platform for discovery: a vessel for highlighting current and emerging global design talent during New York Fashion Week.
Among the audience of the fashion industry consisting of press, buyers and influencers, will also be a deserving group of people: military spouses receiving a VIP experience. In collaboration with the brand InstaSleep mint melts, Nolcha will honor the sacrifices that military spouses have made for this country. The VIP experience will start with hair and make-up, followed by a glam session by AOFM, and will conclude with front row seats, backstage access, and catered dining by Chef Tova.