Ones to Watch – Ploosh

January 14, 2015


This week the Nolcha Fashion Week: New York globetrotting team caught up with designers Sasha and Yuriy, behind the handbag brand Ploosh to see what was next for the brand.

PLOOSH animal purse is a one-of-a-kind accessory that has won the hearts of many celebrities such as Niki Taylor, Mr. Jay Manuel, Jene Luciani, Adriana De Moura and Vincent De Paul to name a few.  Ploosh showcased their Spring/Summer 2015 collection during Nolcha Fashion Week: New York September 2014.

Why did you decide to become a fashion designer? Sasha: It wasn’t so much a decision as an initial idea that ultimately transformed into me becoming a fashion designer, really it was all about holding something that made me happy.


What’s it like being in the fashion industry? Sasha: It’s definitely very interesting and fast paced

Yuriy: I agree, it’s like any other fast paced business but you also have to be creative and I think that make it much more exciting.


How would you describe your brand? Sasha: Playful, funny, soft…Fashion forward. A great mix of fashion and fun.

Yuriy: I would say it’s also whimsical and edgy. Not too many animal bags out there.


What has been the biggest highlight of your career so far? Both: Having our products utilized in runway shows during Miami and New York Fashion Week


What is the inspiration behind the Hippo bag? Sasha: Well, the inspiration behind the Hippo in general is something from my youth. I loved playing with stuffed animals and my idea was to make a socially acceptable stuffed animal for adults

Yuriy: For me, I would say the inspiration behind the dual leather Hippo’s is really the ability to combine the intricacy of a cutout leather pattern with inlaid leather and evoke feelings of a specific season or event.

Describe your ideal consumer. Sasha: A strong, fashion forward, edgy woman not afraid to be in the spotlight

Yuriy: That pretty much nails it. But also, a fashion forward male. We do have men who carry our pieces. Some of the bags actually were developed for me, the Cammo PLOOSH and even the Spiked PLOOSH.


What is your favourite piece and why? Sasha: The hot pink hippo. There’s just something about it that’s so fun and playful and really colorful and exciting.

Yuriy: The black and white LTC strapped hippo. There’s just something about it being so formal but then playful at the same time. I also adore any of the elephants.


If you could have any celebrity spokesmodel, who would it be and why? Yuriy: Morgan Freeman, he’s in everything. Kidding! This is a pretty difficult question because there are so many versions of the PLOOSH. I would say Blake Lively.

Sasha: Oh yeah! She’s good! It would be so nice to see her with a PLOOSH.
What store would you love to have your clothes in? Both: Barney’s


What does 2015 hold for the brand? Both: Well, we are coming out with a new model and some new concepts. But really you’ll just have to wait and see.

Sasha: “People should never fully grow up. There is beauty in vulnerability and playfulness. We help people preserve and nurture these valuable parts of their personality and we are really proud to do it.”

Yuriy: “Between “risk everything”, a personal motto of mine, I would say it’s “The question isn’t who is going to let me; it’s who is going to stop me.”