Nolcha Shows | New York’s leading showcase for independent fashion designers

The Nolcha Fashion Week: New York team had the opportunity to catch up with mother, daughter duo designers Liz and Eva Shaw.

Eva Shaw Designs vision is to create a space in the jewelry industry where women can buy and wear jewelry made of quality materials and real gemstones without the big price tag. They take their influence from art, the history of fashion, timeless jewelry designs and classic silhouettes.

Why did you decide to become a fashion designer? A love for gemstones both semi-precious and precious inspired us to design jewelry.

What’s it like being in the fashion industry? The people we have met in the fashion industry have been very supportive and positive. They often spark our creativity in directions we hadn’t thought about before.

How would you describe your brand? We would describe ourselves as edgy- glam, our jewelry is classic with a twist. We pride ourselves on our attention to detail when executing our designs.

What has been the biggest highlight of your career so far? The highlight of our career so far has been opening our own shop in SoHo!

What is the inspiration behind the Maharani necklace? The inspiration behind our Maharani necklace, as the name implies, are the opulent jewels of India. The saturated colors and the mix of gemstones makes this a very elegant statement piece.

Describe your ideal consumer. Our ideal customer has a knowledge of gemstones and loves color! She knows that properly accessorizing a simple outfit can make it look very every day or perfect for an evening out.

What is your favourite piece and why? Our favorite piece is the Maharani necklace because we love the colors and textures of the piece. It has a very rich look.

If you could have any celebrity spokesmodel, who would it be and why? We think a great spokesmodel would be Charlize Theron…she has a great neck for a statement piece!

What store would you love to have your jewelry in? We would love to see our jewelry in Nieman Marcus or Bergdorf Goodman.

What does 2015 hold for the brand? 2015 will be an exciting year! We are undergoing a rebranding and we are looking forward to attending the Tucson Gem Show to inspire more creations!

” Fashion is a deep-sea adventure, and jewelry is the bizarre fish you see along the way” – Bird N Bones/ Ashley Lagasse

http://evashawdesigns.com

The Nolcha Fashion Week Ones to Watch feature is a weekly interview highlighting an independent fashion designer that is making moves in the fashion industry. Whether from a runway show in New York City or discovered by our globetrotting team we are proud to be a platform of discovery supporting innovative independent fashion.

If you are an independent fashion designer interested to be featured in the Ones to Watch interview series please email megan@nolcha.com with more information about your brand.

Nolcha Fashion Week: New York, founded by Kerry Bannigan and Arthur Mandel, is a leading award winning event held during New York Fashion Week hosting independent fashion designer runway shows.

Ones to Watch – Eva Shaw Designs