This week we had the chance to catch up with independent designer Léka to discuss her latest Fall/Winter 2014 collection. Léka is a talent designer and architect. She herself sets the direction of the brand, monitors product range and stylistic components. Léka has worked in the sphere of architectural and landscape design for a long time. The experience she gained during the development of her own architectural bureau, became the basis for new business in the sphere of designer women’s clothing.
Why did you decide to become a fashion designer? My life is all about fashion. I always knew I would deal with something tactile, something that is close to human body and something that may afford great joy and aesthetic pleasure.
What’s it like being in the fashion industry? Being in the fashion industry is like being in a wildwater. You are constantly chasing perfection. Each and every season introduces a new vision to you and provides you huge amount of emotions.
How would you describe your brand? Léka – is a brand that a young actress chooses. We create models that make it impossible not to change your behaviour and walk. Léka is a play in which a female chooses the lines by herself. Fashion is an insane and interesting world, where I found myself happy.
What has been the biggest highlight of your career so far? The biggest highlight of my career so far was my first individual runway show during Nolcha Fashion Week: New York.
What is the inspiration behind your collection? I am inspired by idea of creation another skin for a female being excited by natural curves and contours of her body.
Describe your ideal consumer. My ideal consumer is an amazing and self-confident young woman. She starts her day with a smile. She is enthusiastic, in love and happy.
What is your favourite piece and why? My favorite piece from the collection is a leather jacket with fancy rollers. It has a complex fit and ideal form. It combines elements of couture and pert-a-porte. It makes your mood.
If you could have any celebrity spokesmodel, who would it be and why? Kate Moss! She is a style icon.
What store would you love to have your clothes in? My dream is to present my collection in Bergdorf Goodman. In my opinion it is the ,most important store on our planet.
A note from Léka: 2014 will bring a lot of new findings to Léka: publications in Vouge magazine and other world editions, setting up a show room in St. Petersburg (Russia), participation in new shows as well as collaboration with a talented Russian painter that lives in LA. We are developing and expanding rapidly. I wish us luck this year!
The Nolcha Fashion Week Ones to Watch feature is a weekly interview highlighting an independent fashion designer that is making moves in the fashion industry. Whether from a runway show in New York City or discovered by our globetrotting team we are proud to be a platform of discovery supporting innovative independent fashion.
If you are an independent fashion designer interested to be featured in the Ones to Watch interview series please email firstname.lastname@example.org with more information about your brand.
Nolcha Fashion Week: New York, founded by Kerry Bannigan and Arthur Mandel, is a leading award winning event held during New York Fashion Week hosting independent fashion designer runway shows.