Professional athletes replace traditional models on the Haute Athletic runway at Nolcha Fashion Week: New York, including 2x Olympic Hockey medalist, Brianne McLaughlin

February 2, 2015

 

Haute Atheltics Press Release

On February 15th, Nolcha’s “Ones To Watch” runway show will feature Haute Athletics, a New York based brand, which specializes in edgy, athletic fashion that supports active lifestyles and transitions from sport to street.

In lieu of traditional runway models, the Haute Athletics catwalk will feature super athletes walking in the show. Confirmed athletes include: Brianne McLaughlin (2x Olympic Hockey Goalie), Ryan Hughes (celebrity fitness model), Theresa Depasquale (Bikini Boss Chicks), and Patricia Schwab (Puma model).


The brand is co-founded by Margarita Ventura who is a fitness model/instructor and former Alvin Ailey dancer. She launched the line after struggling to find fashion-forward workout gear that matched her busy lifestyle. Of the presentation, Ventura says: “Haute Athletics is showcasing a collection of designers and looks from around the globe with the modern woman and man in mind. Our customers need athletic fashion to take them from their workout to the street so they can really live their life in style..”

Nolcha Fashion Week produces a series of runway shows for global independent designers during New York Fashion Week, and has been named the “hottest incubator for emerging design talent” by Forbes Magazine.

The Haute Athletics runway show will take place at 4:00pm on February 15th at Pier 59 Studios (West 18th Street and the West Side Highway).

For more information on Haute Athletics, visit: www.hauteathletics.com, and for more information on Nolcha Fashion Week visit: www.nolchafashionweek.com.

For any press related inquiries, please contact Alyson Roy of AMP3 Public Relations via 646.827.9594 or nolcha@AMP3pr.com.

About Nolcha Fashion Week: New York

Nolcha Fashion Week is a leading award winning event for independent fashion designers to showcase their collections to a global audience of press, retailers, stylists and industry influencers. Continuing into the seventh year, Nolcha Fashion Week has established itself as a platform of discovery promoting innovative fashion designers through individual and collective runway shows and exhibition during New York Fashion Week. The event is an officially recognized New York Fashion Week platform by New York City Economic Development Corporation; offering a range of cost effective options to increase designers recognition and develop their business. The successful showcase consistently receives positive media coverage which has included: Forbes, Bravo TV, WWD, BBC, NBC, MTV, Cosmopolitan, Glamour, Lucky, Financial Times, and many others.

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