Named Official Mobile Interactive Sponsor of Nolcha Fashion Week: New York

September 5, 2012 Sponsor Nolcha Fashion Week: New York Sponsor Nolcha Fashion Week: New York

New York based mobile marketing company has been named the official Mobile Interactive Sponsor of Nolcha Fashion Week: New York, taking place September 10th – 13th. is providing a technology platform for mobile voting whereby participants can vote on their favorite designs, the instant new looks hit the runway.  With ProTexting’s technology mobile voting will happen in real time, the results will be known immediately, and every one with a mobile phone will be able to participate in the voting process. is also the technology partner providing the platform for mobile Sweepstakes and giveaways offering fabulous prizes provided by sponsors and designers.

“We are thrilled to have ProTexting join us this season,” says Kerry Bannigan, CEO of Nolcha Fashion Week, “It is exciting to offer our guests the ability to provide real time feedback via text and interact with our brands.”

Kalin Kassabov, CEO of mobile marketing company, said, “We are very excited to be a part of Nolcha Fashion Week New York. We feel that this event is a perfect fit for our interactive text technology. With our mobile voting, we are quickly giving everyone feedback in real time. The mobile sweepstakes will be fun and rewarding for everyone. Everyone likes to win and Nolcha’s designers and partners have provided great prizes.”

ProTexting offers a 360 degree mobile marketing platform that gives clients the ability to do more than to send group text messages.  Clients can create mobile contests, voting campaigns, coupon programs and much more.’s clients can take advantage of text message interactive campaigns, QR codes, location-based marketing, social media integration, MMS, and mobile websites. The company is rapidly becoming known for having one of the most user-friendly interfaces. Customers can deploy highly successful mobile marketing campaigns that get results.

For more information or any press inquiries, contact official PR for Nolcha Fashion Week


Based in New York City, and founded by CEO Kalin Kassabov and CTO Petar Kassov, ProTexting offers a comprehensive suite of interactive mobile marketing tools designed to make it easy to create, deliver and monitor all types of mobile engagement campaigns. Beyond the ability to send text messages to groups, users can deliver: mobile coupons, mobile surveys and voting, mobile sweepstakes, mobile virtual business cards, QR codes and more.  Many market segments and brands are already benefitting from ProTexting’s user-friendly and secure environment.  Go to or or Twitter @protexting.

About Nolcha Fashion Week: New York

Nolcha Fashion Week is a leading award winning event for independent fashion designers to showcase their collections to a global audience of press, retailers, stylists and industry influencers. Over the past five years Nolcha Fashion Week has established itself as a platform of discovery promoting innovative fashion designers through runway shows and exhibition during New York Fashion Week. The event is officially listed with Mercedes Benz as the two recognized Fashion Weeks by New York City Economic Development Corporation; offering a range of cost effective options to increase designers recognition and develop their business. | @nolchafashionwk #nolcha

Nolcha Fashion Week: New York, founded by Kerry Bannigan and Arthur Mandel, is a leading award winning event held during New York Fashion Week hosting independent fashion designer runway shows.