August 29, 2022


Web3 experience at the World Trade Center

New York, NY August 29, 2022:  The Nolcha Shows, now in its 14th year of events, will be producing a two day NYFW Web3 Edition at the 69th floor of the iconic 3 World Trade Center (“3 WTC”)  on September 13 & 14, 2022.


The Nolcha Shows is where Fashion and Web3 communities gather in real life to share knowledge, experiences and insights. Creators, investors, founders, and industry leaders connect through education, entertainment, and networking opportunities that spark collaboration towards building the future.


Building on their successful Web3 event series during NFT.NYC, Art Basel, Bitcoin Conference, Consensus and Permissionless, Nolcha Shows is going back to its roots and elevating the concept of NYFW.


The independent fashion pioneering brand will continue to serve as a platform for driving Web3 culture forward. The multi-day event will combine an NFT gallery, Web3 panel discussions and runway shows.


Web3 and its technology will enable unprecedented consumer experiences: 



September 13, 2022:  Runway Shows 


2:00 PM  Sustainable Fashion Brands: Embracing fashion designers focused on sustainability and demand for ethical fashion featuring clothing brands  Host and Var, Kaiane Designs, The Tailory NYC, Mauricio Alpizar, MayaSeyferth & accessory brands CoFiZashadu, Aumora Gems, and Anna Zuckerman.


6:00 PM  “Ones to Watch”: Featuring Web3,ready-to-wear and wedding brands ChainGuardians, Oh Polly and Nazranaa.



Highlight: The emergence of AR in Fashion 


ChainGuardians will showcase a Phygital Meta Street Wear collection that is inspired by the ChainGuardians Super Heroes, featuring virtual immersion technology that allows users to wear the clothing in the real world and on avatars in the Metaverse.


OhZone will bring metaverse fashion to life through the patented 3DReal™ technology that automates turning physical garments into virtually stunning NFT wearables ready for the metaverse.


September 14, 2022:  Web3 Panel Discussions 


The second day will consist of a series of panels that will highlight various aspects of Web3 and its impact on the fashion industry. Panel topics include:


12:00 PM 


Female-Led Investments & Innovation, presented by Bad Bitch Empire: Women’s Innovation and Investment opportunities in Web3 & Beyond by Lisa Carmen Wang, CEO at Bad Bitch Empire and special guests.


The Fashion Metaverse Economy, presented by Landvault: Moderated by Ornella Hernadez, Web3 and NFT reporter at Blockworks. Panelists include: Sam Huber, CEO of LandVault, Nick Breen Partner at Reed Smith LLP, John Kraski, Director at LandVault, and Josh Ramjit Director of Strategy at Space Runners.


5:00 PM  


Luxury in the Metaverse, presented by Galaxy: Panelists include: Andrew Isaacs, Managing Director in Investment Banking at Galaxy, and special guests.


The Next Web, presented by Vatom: Panelists include: Paula Marie Kilgarriff Web3 Brand Activation Strategist, Brian Wallace CMO at Vatom and George Yang Founder of CULT&RAIN.


Community is the New Fashion Culture, presented by The Fashion DAO: Panelists include: Echo Mah Creative Director at Tiffany & Co, Matthew Pandolfe Web3 Digital Luxury Expert and Nico Fara CEO at Chief Metaverse Officer.


Onsite Web3 activations include


ChainGuardians will offer attendees two consumer experiences. The first will be a virtual reality area where attendees can immerse themselves in a 3D digital fashion world to experience select items in the ChainGuardians Meta Street Wear line. An additional space will feature an augmented reality area that will allow attendees to interact with digital models wearing the ChainGuardians clothing.


Perfect Corp., the leading provider of AI and AR beauty and fashion tech, will offer fans an interactive runway beauty experience within the YouCam Makeup app [free to download for iOS and Android], allowing fashion fans to immerse themselves in the glamor of New York Fashion Week, by virtually trying on the beauty and fashion looks featured on the Nolcha runway through their smartphones.


NFT Artist, Talia Zoref, a Forbes 30 under 30 Fashion Illustrator, will be sketching her art illustration onsite while featuring digital wearables from her NFT collection, Eyes of Fashion, whose mission is to bring more inclusion into the world of fashion, elevate strong women artists, and empower women through education.


In partnership with HeyLayer, attendees will be able to claim a Proof of Attendance Multipass NFT with unlockable content to be revealed at a later date.


Partners and sponsors include: Saratoga, Vatom, LandVault, ChainGuardians, HANJAN, Chief Metaverse Officer, WHIM, AOFM Pro, UNITE, Perfect Corp, PowerStation Studios, InstaSleep, Wear The Future L8, Holistic Spirits and TradeZing.


About the Nolcha Shows NYFW + Web3 Edition: 


The Nolcha Shows is a collection of leading award-winning experiential events. Over the past 14 years, the Nolcha Shows have become a discovery platform, promoting cutting-edge, innovative brands, connecting & building communities across the dynamic industries of lifestyle fashion and tech-driven web3.


The curated event series is held during New York Fashion Week, NFT.NYC, Consensus, Art Basel, and Bitcoin Miami.


Contact: Michael Simonson 201-572-1030