January 19, 2016


Ecru Press Release Image


The Nolcha Shows presented by Neogrid welcomes ECRU New York as the official hair sponsor for this upcoming Fall/Winter 2016 season, which will run February 14th – 18th at ArtBeam.


ECRU New York has created a collection of haircare products that combine quality skincare ingredients with the performance of professional haircare; providing results that treat and perform. ECRU New York proudly call this Cosmetic Haircare – clean, fresh, modern and classic.


Continuing in its eighth consecutive year, and held during New York Fashion Week, the Nolcha Shows is one of the city’s leading platforms for global independent fashion designers. ECRU New York stylists will create runway ready hairstyles that compliments the trends and styles of today’s designers.


“We are thrilled to collaborate with the emerging designers that Nolcha has curated,” shares Dee DeLuca-Mattos, Vice President of Global Marketing, ECRU New York. “We love the energy and spirit of young designers and it allows us to do what we do best, that is creating the ultimate fashion accessory, beautiful hair.”


The Nolcha Shows include the “Ones to Watch” collective including emerging brands Planet Zero Motorsports, Cute Like Mad, Minan Wong, Stevenson University and Virtruvius. The main runway collective will feature returning brands ACID NYC and Intrepid by AO’C as well as All Comes From Nothing. There will be three solo shows for Rohitava Banerjee, Soufflesong and Di Yusupoff


The ECRU New York team will be led by Lisa Lobosco whose 30+ year journey in the professional beauty industry has taken her around the globe as a member of the prestigious Sebastian Artistic Team and Artistic Director of ECRU New York, allowed her the opportunity to teach thousands of stylists through her hair design seminars and named her a NAHA (North American Hairstyling Awards) finalist. The likes of Vogue, Harper’s Bazaar, W and many more have all pursued Lisa’s well-honed styling talents, featuring them on‐air and in print.


Official sponsors joining ECRU New York include the new presenting sponsor Neogrid, along with Citi Bank, DXV by American Standard, Thermal Tech, Don Q Rum and Regulus.


For more information visit: For any press related inquiries, please contact Alyson Roy of AMP3 Public Relations via 646.827.9594 or


About Nolcha Shows

The Nolcha Shows, co-founded by Kerry Bannigan and Arthur Mandel, are a leading award-winning event held during New York Fashion Week. Over the past eight years the Nolcha Shows have become established as a platform for discovery; promoting cutting edge innovative fashion designers. The Nolcha Shows have built an acclaimed reputation as a hot incubator of fashion design talent and are officially listed by the New York City Economic Development Corporation; offering a range of cost effective options to increase designers recognition and develop their businesses. The successful showcase consistently receives positive media coverage including features in ADWEEK, Glamour, Cosmopolitan, INC, US WEEKLY, Lucky, NBC, MTV and Forbes; and has been supported by brands including Citibank, Coca-Cola, Rusk, Otterbox, Vitamin Water, American Airlines, Don Q Rums and Landrover. | | @nolchashows #nolcha #nolchashows